BestDrive Marketing Specialist Retail

HOW YOU WILL MAKE AN IMPACT -

The Marketing Specialist Retail is responsible for planning coordinating launching and measuring marketing campaigns across BestDrives retail network. This role focuses on execution excellenceensuring that campaigns are clearly defined properly approved easy for stores to implement and aligned with pricing margin and manufacturer requirements.

The ideal candidate is highly organized detail-oriented and comfortable operating in a fast-paced multi-stakeholder environment. Success in this role requires strong cross-functional coordination ownership of timelines and deliverables and a practical understanding of how marketing programs translate into store-level action and results.

Key Responsibilities (100%)

1) Campaign Planning & Execution (30%)

• Build and manage a rolling 90-day marketing campaign calendar aligned to sales priorities and supplier program windows.

• Translate business priorities into clear campaign briefs outlining objectives target audience channels offer mechanics budget considerations timelines and measurement plans.

• Launch and manage campaigns across applicable channels including email/SMS (if used) social media local listings local paid media in-store materials events and customer outreach.

2) Direct Coordination with Pricing (15%)

• Partner with the Pricing team to define validate and document promotional offer structures including rebates bundles service offers and financing messaging.

• Confirm eligibility rules offer terms and guardrails for all promotions prior to launch.

• Ensure campaigns align with margin expectations approval corridors and internal pricing policies.

• Adhere to defined approval workflows and timelines; proactively escalate risks related to timing margin exposure or conflicting offers.

3) Product & Manufacturer Program Activation (Continental Key Suppliers) (20%)

• Coordinate with Product/Category leaders and manufacturer partners to activate:

  • New product launches and positioning

  • Manufacturer incentive programs spiffs rebates and seasonal promotions

  • Approved product claims specifications and compliance requirements

• Develop and distribute manufacturer program kits for stores including talking points comparison sheets FAQs signage and digital assets.

• Maintain a master tracker of all active manufacturer programs including dates eligible products requirements assets and approvals.

4) Store Enablement & Field Support (15%)

• Create store-ready toolkits that include signage scripts FAQs offer terms social tiles email copy and objection-handling guidance.

• Develop clear execution playbooks outlining what to do by when how to execute and how success will be measured.

• Manage intake for store-level marketing requests standardize fulfillment and close the loop with field teams.

5) Vendor Coordination & Asset Management (10%)

• Manage relationships with vendors and agencies supporting creative development print production local media and campaign execution.

• Maintain an organized centralized asset library with templates version control and brand standards.

6) Measurement & Reporting (10%)

• Track campaign activity and performance; deliver post-campaign readouts with results insights and recommendations.

• Build and maintain basic dashboards and scorecards (weekly and monthly) tracking campaign execution store adoption and performance outcomes.

Qualifications :

WHAT YOU BRING TO THE ROLE - 

• Bachelors degree in Marketing Business Administration or a related field required.

• Minimum of 13 years of marketing experience preferably in commercial automotive tire retail service or multi-location environments.

• Familiarity with CRM systems digital marketing platforms and basic analytics and reporting tools.

• Strong organizational skills with exceptional attention to detail and follow-through.

• Self-directed with a high level of ownership and the ability to work effectively with minimal supervision.

• Ability to manage multiple priorities and deadlines in a dynamic business environment.

• Strong business acumen including an understanding of costs margins pricing structures and promotion profitability.

• Clear professional communication skills and the ability to collaborate across functions.

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Additional Information :

Work Environment & Physical Requirements

• This position is primarily based in a professional office environment at the companys headquarters.

• Work is performed indoors in a climate-controlled setting.

• The role involves regular use of a computer including keyboarding viewing screens and utilizing standard office equipment.

• The position requires the ability to sit for extended periods of time with occasional standing or walking.

• May require light lifting of office materials (generally up to 1015 pounds) on an infrequent basis.

• Minimal travel may be required if any for meetings or training.

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

THE PERKS - 

• Immediate Benefits
• Paid Time Off
• Employee Discounts including tire discounts
• Employer 401(k) Match
• Diverse & Inclusive Work Environment
• Employee Assistance Program
• Future Growth Opportunities
• And more benefits that come with working for a global industry leader!

EEO-Statement:

EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals without regard to unlawful consideration to race color sex sexual orientation gender identity age religion national origin disability veteran status or any other status protected by applicable addition as a federal contractor Continental complies with government regulations including affirmative action responsibilities for qualified individuals with a disability and protected veterans where they apply. To be considered you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings we encourage you to reapply for other opportunities as they become available. Further Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process please reply to  or contact US Recruiting at . This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes such as following up on an application or non-disability related technical issues will not receive a call back.

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Remote Work :

No

Employment Type :

Full-time