At GWI were always looking for extraordinary people who thrive on making an extraordinary impact. Right now were looking for a job title to play a key role in our Team in London. If thats you and making a difference gets you out of bed in the morning keep reading. It could be the start of something well extraordinary.

Sounds great what will I be doing

As our Senior Creative Strategist youll:be the connective tissue between insight and creative output working within our Creative Studio to develop briefs and campaign strategies that drive measurable results across our hybrid PLG/SLG business model.

Youll be joining a creative strategy function thats still relatively new with frameworks testing programs and workflows taking shape AI-powered tools in play with good momentum behind it. Your job is to pick up where weve left off: keep that momentum going iterate on whats working and bring your own strategic thinking into the mix. Youll work across our go-to-market teams to translate business objectives into compelling creative strategies that convert using performance data to continuously optimise.

Reporting to the VP brand and creative within our Creative Studio youll work across all marketing functions to ensure creative output attracts and engages the right audiences moves them through the funnel and drives real commercial impact.

A few things youll be responsible for:

Its also fun; shaking things up is what working for GWI is all about. Youll need to be flexible comfortable with continuous change and working in a high-tempo environment.

What do I need to bring with me

Youll need to be able to demonstrate the core skills this role requires. You dont have to tick all the boxes right away; the important thing is that youre willing to learn. Heres what the team will be looking for in you:

Demonstrable experience in creative strategy brand strategy or a closely related field - ideally within B2B tech SaaS or data/insights companies.

A portfolio or examples of work that show strategic thinking not just creative execution - we want to see how youve connected audience insight to creative output and commercial results.

Proven ability to develop creative briefs that translate complex propositions into compelling creative concepts across multiple channels and audience segments.

Strong analytical instincts - youre comfortable reading performance dashboards interpreting A/B test results and using data to make creative decisions.

Experience with AI tools in a creative workflow context - whether thats using LLMs for ideation and research visual AI for concept development or workflow automation. You dont need to be an AI engineer but you should be genuinely curious and hands-on.

Excellent cross-functional collaboration skills - you can work effectively with marketers product teams growth teams and content creators without needing everything spelled out.

An understanding of full-funnel marketing in a B2B context - from top-of-funnel brand awareness through to bottom-of-funnel conversion and sales enablement.

Strong communication skills both written and verbal. You can articulate why a creative direction works not just what it looks like.

Equally important is attitude. We want people who think big (to make an impact) ask why (to find a better way) and show respect (to everyone at every level all the time). Those are our values and theyre a big part of what were looking for in you.

Whats in it for me

At GWI youll find meaningful work visible impact and a culture that empowers you to do your best. Our package includes:

Time to recharge 25 days annual leave plus office closures over the holidays.

Health & wellbeing Health cash plan enhanced family benefits carer days and mental health support.

Financial benefits Competitive salary 4% pension matching and recognition programs that celebrate success.

Flexibility & balance Flexitime early Friday finishes hybrid and remote options plus a work from home budget.

Career growth Accredited learning leadership development and global career mobility.

Community & impact DE&I initiatives volunteering opportunities donation matching and payroll giving.

Put all that together and GWI is the friendliest most fulfilling place any of us has ever worked.

Diversity Equity & Inclusion

Diversity is fundamental to who we areboth as a data company and as a workplace. Our data reflects global realities and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.

As a Disability Confident employer we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.

At GWI you will find a place where you can contribute meaningfully grow professionally and belong fully.

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