Senior Manager, Search Audience & AI Discovery
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 130000 - 160000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description:
About the Role
Dow Jones is seeking a Sr. Manager Search & AI Discovery to drive subscription growth through organic discovery across traditional search engines and emerging LLM-powered platforms. This role is responsible for evolving conventional SEO from a traffic optimization function into a subscriber acquisition and conversion engine optimizing how Dow Jones content and product surfaces are discovered cited and monetized.
The Sr. Manager will partner closely with Editorial Product Analytics and Technology teams to ensure discovery strategies are directly tied to reach quality intent and subscription outcomes including across non-article pages such as Markets Data topic hubs and interactive tools.
You Will:
- Commercial Strategy for Search and LLMs: Serve as commercial lead for subscriptions on all matters related to organic search and AI discovery working with product editorial and business development teams.
- Performance Management: Develop roadmap and tactics around quality reach and conversion from both traditional search engines and LLM-powered discovery platforms.
- Search/LLM Funnel Optimization: Partner with experimentation and lifecycle teams to optimize conversion paths for search and LLM-driven audiences.
- Consultancy Management: Own and manage SEO consultancy partnerships including roadmap alignment insights delivery and performance accountability.
- Conversational Search: Optimize reach attribution and conversion within AI-generated answers summaries and conversational search experiences.
- Industry-trends and Competitive Intelligence: Monitor platform and algorithm changes across search engines and LLMs translating shifts into actionable subscription growth strategies.
You Have:
- 9 years of experience in SEO/AI Discovery subscriptions or an audience-focused role preferably within a digital publishing environment.
- Demonstrated success driving subscription growth through organic channels.
- Strong understanding of traditional search engines and working knowledge of LLM-based discovery and AI-generated search experiences.
- Experience optimizing both editorial content and non-article product surfaces for discovery and conversion.
- Deep technical foundation in site architecture structured data and performance optimization.
- Proven ability to lead agency partners and manage external consultancies.
- Advanced analytical skills and comfort tying discovery performance to business outcomes.
- Strong cross-functional communication and stakeholder management skills.
- Bachelors degree preferred
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $130000 - $160000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Senior Manager
Key Skills
- Keyword Research
- Web Content
- CSS
- URL
- Link Building
- Database
- Semrush
- Search Results
- HTML
- Client Relationships
- JavaScript
- Client Websites
- On Page optimization
- Technical Reports
- Analytics
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
