Digital Communications Specialist (20-month contract)

WHO WE ARE
Opened in 1914 and welcoming over 1.3 million visitors annually the Royal Ontario Museum (ROM) is Canadas most-visited museum ranking among the top 10 cultural institutions in North America. At ROM we are dedicated to building and sharing global collections sharing knowledge inspiring learning and fostering community engagement. As a globally recognized field research institute ROM houses an impressive collection of over 18 million artworks cultural objects and natural history specimens showcased in over 40 galleries and exhibition spaces. We are committed to creating a space where art culture and nature intersect connecting people and communities to the past present and shared future.

As we continue to work toward our goals to transform and evolve as one of the worlds foremost 21st-century museums we seek passionate and dynamic team members who embody our mission and values.

WHO WE NEED

We are seeking a Digital Communications Specialist to lead the strategy execution and continuous improvement of ROMs email and digital communications across a wide range of internal and external audiences.

This role is responsible for managing ROMs email marketing platform and supporting digital communications that engage Members Patrons program participants partners staff and volunteers. The Digital Communications Specialist develops targeted behaviour-based customer journeys and marketing automations that drive engagement retention and revenue while ensuring data quality accessibility and compliance.

Working closely with stakeholders across Marketing Communications Membership Programs IT and external partners this role plays a key part in delivering timely relevant and audience-centred digital communications.

HOW YOU WILL MAKE AN IMPACT

• Plan design and execute email marketing campaigns that support exhibitions programs membership and institutional priorities
• Manage ROMs email marketing platform (Mailchimp) including audience segmentation tagging data hygiene and day-to-day operations
• Develop and maintain automated behaviour-based customer journeys that support engagement retention and sales
• Build and optimize email content using approved templates and visual assets that align with ROMs brand and accessibility standards
• Collaborate with internal teams and external partners to source curate and schedule content across multiple audiences
• Oversee email planning and scheduling to balance organizational priorities and avoid audience over-saturation
• Manage email database integrity including imports quality checks segmentation strategies and compliance with CASL and AODA requirements
• Support SMS communications sign-up forms integrations and APIs related to digital marketing initiatives
• Conduct A/B testing and use performance data to continuously improve content journeys and campaign effectiveness
• Track analyze and report on campaign performance sharing insights and recommendations with stakeholders
• Identify and implement lead-generation opportunities that support growth and engagement
• Support special projects and other digital communications initiatives as required

WHAT YOU BRING

• Completion of a four-year degree in Marketing Digital Media or a related field
• A minimum of three(3) years of professional experience in an email marketing or digital communications role
• Advanced experience using Mailchimp including audience management segmentation and automation; working knowledge of HTML is an asset
• Strong understanding of email marketing best practices compliance requirements (including CASL and AODA) and emerging digital communication trends
• Experience working with Microsoft 365 tools and digital platforms such as Mailchimp Zapier Canva and Adobe Creative Suite (InDesign Photoshop)
• Strong organizational time-management and project-management skills with the ability to manage multiple initiatives in a fast-paced environment
• Analytical and problem-solving skills with experience using data to guide decisions and improve performance
• Excellent written visual and digital communication skills with a strong understanding of audience needs and behaviours
• Demonstrated judgment initiative and independence balanced with the ability to collaborate effectively in a team environment
• Professional presence and strong interpersonal skills with experience working with a wide range of stakeholders
• High attention to detail and commitment to quality and accuracy

WHAT WE OFFER

• Comprehensive benefits coverage: For permanent and full-time contract positions (conditions apply) enjoy 100 percent premium-free benefits for individuals and families a health spending account flexible working options (varies by position) and an Employee Assistance Program.
• Worry-free retirement savings: With our pension plan you benefit from an employer-matched Defined Benefit contribution plan which provides predictable lifetime retirement income survivor benefits and early retirement options without the stress of investment decisions.
• Perks: Free ROM membership for permanent full-time and part-time staff plus discounts to over 200 attractions through Attractions Ontario.
• And more!

SALARY & TERMS OF EMPLOYMENT

• START DATE: April 2026
• OPEN DATE: February 17 2026
• CLOSE DATE: March 6 2026
• STATUS: Full-time Contract
• EMPLOYEE GROUP: OPSEU Local 543
• EXPECTED COMPENSATION: $70263 - $80300
• SCHEDULE: 35 hours weekly
• PROBATIONARY PERIOD: Six (6) months
• LOCATION (onsite): Toronto ON

WHAT TO EXPECT IN OUR INTERVIEW PROCESS

1. Initial conversation: A 30-minute virtual conversation** with a Recruiter to discuss your interest in the role and ROM and how you can make an impact.
2. First interview: A 1-hour in-person or virtual interview with the Hiring Manager and a member of the HR team. This in-depth interview will focus on your skills and how they align with the teams and ROMs needs.
3. Second interview: A 1-hour in-person meeting with the Hiring Manager and relevant team members. You may be asked to present a pre-assigned case study and discuss scenarios relevant to your role. Depending on the position you might also be given a tour of ROM and receive a preview of your responsibilities and interactions.

The above-listed process may change or vary based on the nature and scope of the position.

**All virtual conversations and interviews will be conducted via Microsoft Teams and may be recorded.**

WHY PEOPLE CHOOSE ROM

• Cultural engagement: Daily interactions with Torontos diverse culture and international visitors offer insights into social and cultural trends. We champion inclusive community programs and connections through diverse experiences.
• Continuous learning: At ROM expertise and continuous skill development are paramount. Our culture of curiosity and open-mindedness fosters growth beyond traditional career paths.
• Passion & fulfillment: Our work in preserving and curating cultural narratives brings deep satisfaction. We are passionate about the arts global history cultural diversity and leveraging digital technologies to enhance accessibility.
• Team & culture: ROM promotes a positive workplace with collaborative supportive teams that encourage creativity and innovation. We value new ideas and collective problem-solving.
• Academic collaboration: We are committed to education partnering with universities and providing student resources underscoring our dedication to research and accessibility.

If youre excited about this role even if your experience differs from the specific requirements we encourage you to apply. Were keen to meet candidates who can contribute their talents to our goals and will consider an equivalent combination of knowledge skills education and experience.

COMMITMENT TO DIVERSITY EQUITY INCLUSION & ACCESSIBILITY
At ROM we embrace diversity in our exhibits communities and teams. We encourage applications from racialized persons Indigenous Peoples persons with disabilities 2SLGBTQI individuals and those who can further diversify our ideas. We are committed to equitable employment opportunities and a workplace free from discrimination and harassment.

We welcome and accommodate candidates with disabilities throughout the selection process. Please contact us at emailprotected for assistance.

ADDITIONAL INFORMATION

• ROM does not require Canadian experience. International applicants with equivalent experience are encouraged to apply.
• ROM uses technology-assisted tools (including JazzHR TalentFit) to support the review and screening of applications. All hiring decisions are made by human reviewers.
• This posting is for an existing vacancy.

Only candidates selected for an interview will be contacted. Please note that all candidates receiving a verbal job offer will be subject to a background check. This includes a criminal background check and verification of professional references and other checks depending on the role.

#LI-Onsite