Senior Solutions Marketing Lead, Supply Chain

Here at Appian our values of Intensity and Excellence define who we are. We set high standards and live up to them ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment holding ourselves and each other accountable to achieve the best results. When you join Appian youll be part of a passionate team dedicated to accomplishing hard things together.

Appian is seeking a Senior Solutions Marketing Lead to own the messaging and marketing strategy for Supply Chain. This is a critical role in positioning Appian to win in a highly competitive market worldwide. You will advocate for the buyer(s) internally and own the positioning of our products externally.

You will be responsible for defining value-based messaging; enabling sales and marketing on our differentiated positioning; delivering thought leadership that resonates with our buyers; creating and executing holistic marketing plans (in collaboration with other marketing owners); and reporting on program effectiveness against pipeline and revenue goals.

In this role you will:

• Define and execute a holistic marketing plan to differentiate Appian in Supply Chain and capture mindshare of our target buyers

• Own and maintain the personas and foundational messaging frameworks that serve as the source code for all internal and external content

• Maintain a deep understanding of Appians product capabilities and differentiators; our competitive landscape; and the pain points trends and buying triggers for Supply Chain.

• Apply rigor discipline and an analytical mindset to measure program effectiveness against pipeline and revenue goals.

• Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Supply Chain

• Act as the subject matter expert and storyteller delivering thought leadership proof points customer stories speaking engagements and playbooks that establish Appian as a winning solution for Supply Chain

• Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels.

Qualifications:

• Bachelors degree in Marketing Business or a related field. MBA is a plus.

• 7 years of product industry or solution marketing experience in B2B SaaS environments. Prior Supply Chain experience is strongly preferred.

• Excellent writing skills including the ability to express technical concepts in the form of crisp value-based messages.

• An analytical mindset and the ability to use data to inform program planning execution and optimization.

• A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals.

• An ability to operate as a strong cross-departmental leader to set vision and direction drive toward action measure results and hold key stakeholders accountable.

• Demonstrated ability to work across functions be a team player and thrive in a highly collaborative and matrixed environment.

• A portfolio of programs youve built and executed including messaging frameworks sales playbooks and launch plans.

• Experience with related technologiesincluding artificial intelligence (AI) automation business process management (BPM) case management Platform-as-a-Service (PaaS) and data fabrica plus.

The base salary for this role is between $100000$200000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including but not limited to the candidates relevant work experience qualifications internal peer equity and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition Appian provides generous benefits offerings that include a 401(k) plan with company match flexible time off paid parental leave medical dental and vision plans life insurance disability insurance wellness programs flexible spending accounts health savings account contributions an employee referral bonus program and learning and development resources. Certain positions may be eligible for equity awards.

Pay and benefits are subject to change at any time consistent with the terms of any applicable compensation commission bonus or benefit plans.

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Tools and Resources

• Training and Development: During onboarding we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities including our leadership program tailored for new and aspiring managers a comprehensive library of specialized department training through Appian University skills based training and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: Well immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social educational and outreach activities to connect with Appianites and larger initiatives throughout the company.

Benefits

Appian offers a comprehensive benefits package designed to support your health wellbeing and financial future. Benefits may include health coverage Employee Assistance Program (EAP) with free mental health support life and disability insurance an Employee Stock Purchase Program (ESPP) a retirement/pension plan wellness dollars tuition reimbursement family-forming benefits and more. Benefits vary by countryplease ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. Weve been automating processes for 25 years and understand enterprise operations like no one else. For more information visit . Nasdaq: APPN

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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal state or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process please contact us by email at. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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