Product Marketing Manager

Title: Product Marketing Manager

Department: Marketing

Salary: 55000 - 75000 base

Benefits & Culture: See here

Equity: A very generous EMI share offering

Holiday: 26 days bank holidays

Mission: Elevate later life for everybody and build the care sector of the future

Office Policy: Hybrid Tuesdays and Thursdays in the office

Office Location: London Bridge London UK

The Opportunity:

The care sector is being transformed by technology and were looking for a B2B Product Marketing Manager to help our 6000 care providers get the most from Lottie and our SaaS product Found. Youll own how we communicate product value drive adoption of new features and help partners succeed whether theyre using Lotties marketplace to drive revenue or Found to run their operations.

This role is both strategic and hands-on. Youll own and shape the product marketing functiondefining what good looks like setting priorities and building the playbooknot waiting to be told what to do. But youll also be in the work daily: writing copy building campaigns and creating partner communications. Youll leverage AI tools extensively to move fast and punch above your weight. Were looking for someone who embodies outcomes over outputmeasuring success by partner engagement and feature adoption not by the volume of assets produced.

What does this role involve

• Owning product launches end-to-endtaking full ownership of GTM from strategy through execution pulling together Product Design CRM and Content.

• Developing positioning and messaging for both Lottie marketplace and Found that resonates with care operators and regional managers.

• Pioneering AI-powered content creationincluding personalised video at scale. Were building towards a world where we can generate account-specific demos and materials directly connected to our codebase. Youll be at the cutting edge of whats possible with AI video tools helping us create personalised experiences for each partner.

• Building customer evidence through testimonials case studies and success stories.

• Defining the metrics that matternot just opens and clicks but whether partners adopt features and improve their own results like conversion and occupancy.

What problems will you be solving

• Driving adoption of what we build We ship constantly. Youll make sure partners know about new features use them and see real business results.

• Driving upgrades and expansion Converting high-usage partners to additional modules through well-designed upsell journeys.

• Making complex technology feel simple Crafting stories that help partners see how Lottie and Found solve their real problems: filling beds managing enquiries reducing admin.

• Helping partners succeed Youll develop educational content guides and campaigns that help our existing partners get more value from the platform. Partner success is your primary measure.

• Building credibility in a traditional sector Youll develop customer evidence and success stories that show care providers whats possible when they embrace technology.

We think youll be a great fit if

• You have 3-5 years of B2B product marketing experience ideally in SaaS or marketplace businesses.

• Youre obsessed with AI and excited by whats now possible. Youve experimented with AI video tools use AI writing assistants daily and get genuinely excited about personalisation at scale. You see a future where every partner gets content tailored to themand you want to build it.

• You love getting close to customers. Youll talk to partners research their problems learn their jargon and understand their worldso your messaging actually resonates.

• Youre a natural storyteller. You know how to craft a narrative so its genuinely engagingputting a list of features into an email isnt enough.

• Youre a strong writer. You can make complex products feel simple and valuable in a single sentence.

• You care about adoption metrics not vanity metrics. Opens and clicks matter less to you than actual feature usage.

• Youre excited to get stuff done yourself but you also know when to leverage the expertise of otherslike our graphic designer CRM lead and partner team to get the best result.

Sound like you but not quite 100% Apply anyway - were looking for potential and passion not perfect a CV match

This role isnt for you if

• Our mission to elevate later life care doesnt resonate with you.

• You see yourself as a strategist who directs othersthis role requires you to get stuff done yourself (but not alone!)

• Youre more comfortable with brand marketing than product marketingwe need someone who loves the detail of features use cases and partner communications.

• You want a big team and established processesyoull be building a lot from scratch.

• You havent embraced AI tools or arent curious about using them to move faster.

• You only care about your individual impactthis is a team sport and success means making others around you better.

Lotties Interview Process

1. First round interview with Lotties CXO.

2. Technical assessment interview with two members of Lotties Leadership Team.

3. Final interview with Will Donnelly (Lotties Co-Founder & CEO) and the Hiring Manager.

Candidate Experience: All candidates will be informed of their application status.

• Pre-Screen and Screening interview: Youll receive an email notification but no specific feedback will be provided at this stage.

• Case Study: If you are unsuccessful after the case study youll receive constructive feedback via email and be offered a debrief call with our Talent Lead.

• Final Interview: For final-stage candidates who are not offered the role we will provide feedback via a phone call.

Meet Lottie

Founded with a mission to build the care sector of the future Lottie is creating the AI operating system for social care - designed to unlock profitability for care providers and to make finding care as easy as booking a holiday on Airbnb.

Launched in London in July 2021 Lottie has raised over 25m from tier 1 venture capital funds (Accel and General Catalyst) and is widely recognised as one of Europes fastest growing tech companies. Most recently Lottie was the acclaimed winner of Deloitte Fast 50 LinkedIn Top Startups and Startups 100.

As of today Lottie offers three core products and services including:

• Lottie (B2B2C Marketplace) - Free service that helps families find the UKs best care homes and home care services.

• Found by Lottie (B2B Vertical SaaS) - AI-native OS software supporting care providers to best manage their enquiries occupancy and finances.

• Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.

Why Lottie

• Career Opportunity - A career-defining opportunity to build and own the product marketing function shape how we communicate value to 6000 partners and work at the cutting edge of AI-powered marketing.

• Early Hire Benefits - Be an early hire at one of the UKs fastest growing startups and benefit from fast career progression as well as a generous stock options package.

• Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of peoples lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.

• Investors - Series A backed startup having raised 25m from tier 1 venture capital investors including Accel and General Catalyst.

• Global Opportunity & Scalability - Be part of a company that is solving a real tangible problem that every family around the world faces at some point in their life.

• People - Join a kind talented and mission driven team that loves coming to work every day.

• Culture - Excellent employee compensation/benefits hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.

• Award Winning - Acclaimed winner of Deloitte Fast 50 LinkedIns Top Startups The Sunday Times top 100 and the 100 Index.

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity religion sexual orientation gender identity family or parental status national origin veteran neurodiversity status or disability status. If you require reasonable accommodations during the application or interview process please let us know at .

Required Experience:

Manager