Legal Content Writer

Were Avvoka

We building drafting technology thats transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI without taking judgement away from the lawyers in control. We believe technology should amplify expertise not replace it.

Avvoka is trusted by over 20% of the AmLaw 100 law firms global banks and enterprises and weve grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year were now moving from a product-led path into a globally recognised legal-tech brand.

Were at an inflection point: evolving how the worlds most sophisticated legal teams work and building a company where thoughtful people can do the best work of their careers.

Why join us

Avvoka has a powerful product story - but we need someone who can tell it brilliantly. This role is about turning deep product and domain knowledge into content that educates engages and positions Avvoka as a category leader in legaltech.

Were looking for a writer who understands the legal world from the inside - whether youve practised law worked in a law firm or spent time in legaltech. That context matters because our audience is discerning.

If you love making complex ideas accessible care about craft and want to help shape the voice of a fast-growing legaltech company this is a rare opportunity with real creative ownership.

The role

Were hiring a Content Writer to produce high-quality content across the full marketing mix - from thought leadership and blog posts through to case studies product copy and sales enablement materials.

Youll work closely with the CMO Product Marketing Manager and subject matter experts across the business to create content that builds Avvokas brand supports the sales cycle and helps our customers understand the value of what were building.

This is both a creative and strategic role: youll need to understand buyer personas the competitive landscape and the nuances of legal workflows - then translate all of that into compelling clear and well-crafted content.

Role details

• Department: Marketing
• Reports to: CMO (with a dotted line to Head of Product)
• Direct Reports: None - this is an individual contributor role
• Location: London Waterloo / flexible WFH allowance
• Working Hours: Generally 9:00-17:30 GMT with 1 hours lunch break
• Compensation: Competitive based on experience
• Start Date: Flexible - wed love you to join soon

What youll do

Thought Leadership & Long-Form Content

• Write blog posts whitepapers guides and articles that position Avvoka as a thought leader in legaltech AI-assisted drafting and contract automation.
• Research and develop original perspectives on trends in legal technology AI in legal workflows and the future of contracting.
• Collaborate with internal subject matter experts - including lawyers product managers and engineers - to create authoritative insight-driven content.

Product & Commercial Content

• Write clear compelling product copy for the website feature pages release announcements and in-app messaging.
• Create case studies and customer stories that demonstrate real-world outcomes and value.
• Develop sales enablement content - one-pagers pitch narratives inform email sequences and competitive positioning pieces - in partnership with the wider Marketing and Sales team.

Brand Voice & Consistency

• Help shape and maintain Avvokas brand voice - ensuring consistency across all written touchpoints from social posts to flagship thought-leadership pieces.
• Build and maintain a content style guide that reflects Avvokas tone: expert clear human and confident without being jargon-heavy.
• Review and edit content produced across the business to ensure quality and consistency.

Content Operations & Distribution

• Work with the wider Marketing team on content calendars SEO strategy and distribution across owned and earned channels.
• Repurpose and adapt content across formats - turning a whitepaper into a blog series a webinar into a LinkedIn post or a case study into a sales asset.
• Track content performance and use data to inform what to write next.

AI-Assisted Writing

• Use AI tools like Claude ChatGPT as part of your daily writing workflow - for research first-draft generation editing and ideation.
• Help the team develop best practices for using AI in content creation ensuring quality and originality are maintained.
• Stay current on how AI is changing content marketing and bring new ideas to the team.

What success looks like

To ensure your application has the best opportunity of success your CV could cover the below measures of success with quantifiable results (e.g. percentages growth reductions impact)

• A consistent stream of high-quality content that builds Avvokas authority and supports pipeline generation.
• Content that the Sales and Customer Success teams actively use in their conversations and deal cycles.
• A clear recognisable brand voice that is consistent across all channels and touchpoints.
• Demonstrated ability to use AI tools effectively as part of a professional writing workflow.
• Strong working relationships across Marketing Product Sales and Customer Success.
• Measurable improvements in content engagement organic traffic and lead generation.

What youll bring

The ideal candidate would have:

• 2-4 years of experience in content writing or copywriting ideally within B2B SaaS legaltech or professional services.
• A legal background - whether as a former practising lawyer paralegal or someone who has worked in a law firm or legaltech company.
• Demonstrated proficiency using AI writing tools (e.g. Claude ChatGPT) as part of a professional content workflow - this is a mandatory requirement.
• Excellent writing and editing skills with a portfolio that demonstrates range - from long-form thought leadership to punchy product copy.
• The ability to take complex technical or legal concepts and make them accessible and engaging for a business audience.
• Strong editorial instinct - you know what makes a good story and how to structure content that holds attention.
• Comfort working cross-functionally with Product Sales and Customer Success teams.

Bonus points if:

• Experience writing for an audience of practising lawyers knowledge counsel or legal operations professionals.
• Familiarity with SEO best practices and content distribution strategies.
• Experience with document automation contract management or legal workflow products.
• A portfolio that includes published thought leadership in legaltech or adjacent B2B markets.
• Experience creating content for both UK and US audiences.

Core attributes we value across all roles:

• Adaptability in dynamically evolving settings
• A proactive solution-focused mindset with ownership
• A collaborative spirit supporting and mentoring others

If youre excited about this role but your experience doesnt align perfectly with every qualification we encourage you to apply anyway you might be just the candidate were looking for.

Our hiring process

1. CV Review: Our People team reviews all applications carefully.
2. Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
3. Stage 1 Assessment Interview (3045m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
4. Stage 2 Senior Interview (for senior roles): An additional conversation with members of the leadership team.
5. Meet the Team: Where possible well invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.

We aim to make an offer to the successful candidate within a month of application but this will vary by role and seniority.

What we offer

• Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
• Private health insurance through VitalityHealth (post-probation) including discounted gym memberships
• Access to WeWork amenities (coffee community events modern workspaces)
• Summer Fridays - finish early every other Friday in July and August

Monthly so...