Senior Analyst Web Analytics

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients worldwide. Our client is a world-leading cancer treatment and research institution based in Manhattan New York. Founded in 1884 Our client is now a premier National Cancer Institute designated comprehensive cancer center. Its integrated care model bridges personalized patient treatment with innovative translational research in cancer biology immunology cell biology and more. The institution remains committed to ending cancer for life through top-tier clinical care ambitious research programming and ongoing clinical trials.

Job Title: Senior Analyst Web Analytics

Location: New York NY 10017

Duration: 9 Months

Job Type: Temporary Assignment

Work Type: Remote

Job Description:

In this role you will partner with channel owners strategists and technologists to improve the digital experience and better connect prospective patients to the world-class care at Client.
This role offers a unique opportunity to lead from the front - surfacing insights that will help drive our marketing forward while also serving as a thought-partner as we build strategies for the future.

Job Responsibilities:

Reporting to the Senior Director of Marketing Measurement Analytics and Insights you will: Serve as a thought-partner for Analytics Digital Experience and Product teams; conducting analyses building reports uncovering insights and recommending improvements.
Monitor the health of web performance indicators such as traffic volumes audience composition and conversion rates.
Deliver content insights that drive understanding and improvement in how our teams write.
Assist with ad hoc Web Analytics requests from across Marketing & Communication.
Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
Champion a hybrid Service/Self-Service analytics model within M&C - educating stakeholders as you collaborate on data projects.
Senior Analyst Marketing Science Marketing & Communication
In this role you will partner with stakeholders to answer key business questions analyzing data uncovering meaningful insights presenting findings recommending improvements and enabling data-driven decision-making for our stakeholders.
Your impact will help us to better connect those affected by cancer to the resources and care that they need contributing to our mission to End Cancer for Life.

Reporting to the Manager Marketing Science you will:

Support critical reporting workstreams for organization-level and executive-level reporting particularly related to Marketings impact on institutional demand.
Assist with the creation and ongoing management of data tables for use in various data applications.
Monitor and report on performance for various aspects of our Marketing & Communication ecosystem; using data visualization decks and other forms of communication.
Conduct focused analyses to answer business questions joining and transforming disparate data to establish clear takeaways.
Work with Analytics IT and Marketing stakeholders to help build optimize scale and manage our Business Intelligence ecosystem.
Collaborate with internal stakeholders and agency/vendor partners ensuring your expertise and our collective Marketing Analytics perspective shines through.
Champion a hybrid Service/Self-Service analytics model within M&C educating peers as you build solutions to help them.
Manage workspaces data refresh dataflow creation and the ongoing improvement of our data processing efficiency; including automation where possible
Help to improve the taxonomy process and technical infrastructure that supports our data work across the organization.

Required Skills & Experience:

Three (3) or more years experience working in a marketing analytics role.
Experience with Google Analytics Adobe Analytics Heap and/or similar tools is required.
A strong practical understanding of Web Analytics technology.
Strong verbal and written communication skills with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
An ability to instill confidence and drive influence through presentations and live collaboration.
An intrapreneurial mindset seeking out ways to continuously improve both what is produced and how work gets done.
A grasp of how various Paid Earned and Owned marketing channels work.
An understanding of relational databases and supporting concepts; including granularity keys joins and transformations.
Familiarity with Google Tag Manager and basic web technology concepts.

You have:

Three or more years experience working in a Marketing Analytics role.
Working knowledge of common marketing data types including web/mobile analytics (e.g. Google Analytics Heap) advertising analytics (Google Marketing Platform Meta The Trade Desk etc.) and phone tracking (e.g. Invoca).
Experience with SQL and various downstream data applications (business intelligence et al.). Experience with Microsoft PowerBI Databricks and/or dbt is a plus.
The ability to understand the context of data and how it can inform business analysis.
Confidence in verbal and written communication with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
An intrapreneurial mindset seeking out ways to continuously improve both what is produced and how work gets done.

Required Education:

High School Diploma.

TekWissen Group is an equal opportunity employer supporting workforce diversity

Overview: TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients worldwide. Our client is a world-leading cancer treatment and research institution based in Manhattan New York. Founded in 1884 Our client is n...