Market Intelligence Analyst (930936)

The Market Intelligence Analyst is an essential member of APMs business development team responsible for conducting comprehensive research data collection and analysis to identify emerging market opportunities and inform strategic growth efforts. Reporting directly to the Vice President of Business Development the person in this role conducts research and analysis to generate actionable insights that drive business development and revenue growth. This includes analyzing industry trends competitor activities and potential customer needs. The Analyst will play a key role in building the foundational intelligence required to strategically position APM for expansion into new sectors and the successful launch of innovative service models. This role offers an exceptional opportunity for a motivated individual to contribute directly to APMs strategic growth and innovation initiatives. The ideal candidate will have a passion for uncovering insights from data a strong desire to learn and an interest in the dynamic intersection of government services new markets and innovative solutions.

• Market Research & Data Collection: Conduct thorough research on underserved and emerging market sectors particularly within government agencies and health-related industries. Gather data on market size growth trends regulatory landscapes funding mechanisms and procurement strategies.
• Competitor Analysis: Research and analyze key competitors for specific opportunities and market segments identifying their strengths weaknesses incumbent performance and strategic approaches.
• Customer & Opportunity Intelligence: Collect intelligence on prospective customers including organizational structures key decision-makers strategic priorities pain points and existing contract vehicles. Research the feasibility of specific prospects and opportunities.
• Trend Monitoring & Analysis: Monitor evaluate and report on emerging technologies policy changes and industry trends relevant to APMs strategic interests providing insights that inform innovation initiatives.
• Data Analysis & Synthesis: Analyze collected qualitative and quantitative data to identify patterns emerging opportunities risks and strategic implications for APM. Synthesize complex information into clear concise findings.
• Reporting & Presentation: Prepare compelling and data-driven reports presentations and dashboards. Visualize data effectively to communicate key insights and recommendations.
• CRM Data Support: Assist with maintaining accurate and up-to-date opportunity data within APMs CRM system supporting pipeline management and reporting efforts.
• Ad Hoc Research Support: Provide timely research and analytical support for special projects strategic initiatives and ad-hoc requests from leadership teams.

Qualifications :

Education

• Bachelors degree in Business Economics Marketing Data Analytics or a related field.

Experience

• 1-3 years of experience in market research business intelligence data analysis management consulting or a similar analytical role. Internships or academic projects with a strong research component are highly valued.
• Familiarity with government contracting market research and research analytics is a plus.

Skills and Competencies

• Research & Analytical Acumen: Strong ability to conduct thorough qualitative and quantitative research synthesize information and identify key insights
• Data Visualization & Reporting: Proficiency in creating impactful reports presentations and data visualizations using tools like PowerPoint Excel and potentially Power BI
• Attention to Detail: Meticulous approach to data collection analysis and reporting ensuring accuracy and reliability
• Communication Skills: Excellent written and verbal communication skills with the ability to articulate findings clearly and concisely to non-technical audiences
• Problem-Solving: Curious mindset with a proactive approach to identifying research needs and solving analytical challenges
• Tool Proficiency: Proficient in Microsoft Office Suite (Excel Word PowerPoint) and experience with CRM systems (e.g. Salesforce) and/or market research databases
  Collaboration: Ability to work effectively as part of a team taking direction and collaborating with senior leaders to achieve shared goals
  Initiative & Learning Agility: Eagerness to learn new concepts tools and industry specifics and to take initiative in supporting team objectives

Additional Information :

This is an individual contributor role and does not have any direct reports. 

All your information will be kept confidential according to EEO guidelines.

Extensive standing and sitting and continuous computer phone and deskwork required. Work will be primarily in a defined office environment with specified hours. Will require one on one and group interaction with individuals from a diverse range of backgrounds. Must be available for occasional out of office meetings conferences training and other events as needed.

Equus Workforce Solutions is a leading provider of workforce development services in North America. With a dedicated and passionate team Equus puts the industrys best practices to work by focusing on the development design and delivery of demand-driven workforce solutions.

When you join Equus you can expect extensive learning opportunities and networking programs. But most of all you can expect to make a lasting impact on the lives of others.

At Equus we are strengthened by diversity. We are committed to providing a work environment in which everyone is included treated fairly and with respect. Equus Workforce Solutions is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color gender age pregnancy sexual orientation gender identity ancestry religion national origin veteran status physical or mental disability or reprisal or any other characteristic protected under state federal or local law.

Remote Work :

Yes

Employment Type :

Full-time