Business & Customer Analytics Specialist
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
In this role you will play a key part in driving databacked decisionmaking and customercentric marketing across METROs global markets. Youll work closely with international marketing teams data scientists and CRM specialists to analyze customer behavior optimize communication journeys and build intelligent reporting and automation tools. Your work will directly influence how 21 countries engage with millions of customerstransforming data into actionable insights scalable processes and impactful business outcomes.
Your responsibilities
- Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in Düsseldorf
- Analyzing and preparing reports on executed marketing and customer-related activities
- Collaborating with the Data Science team
- Automating CRM communication processes (Adobe Journey Optimizer)
- Creating data visualizations (Looker Studio / MicroStrategy)
- Participating in the development of tools and processes for customer communication management including defining requirements for new functionalities
- Integrating data sets from multiple sources
- Ensuring high quality of processed and reported information
Qualifications :
- Bachelors degree is mandatory
- 5 years experience in the analysis and execution of CRM marketing campaigns with an understanding of their specific characteristics
- Interest in customer behavior analysis within the FMCG sector
- Proficiency in Excel / Access
- Knowledge of SQL (BigQuery); experience with Google Cloud Platform (GCP) is an advantage
- Knowledge of Adobe Journey Optimizer / Adobe Real-Time CDP is an advantage
- Experience in preparing data visualizations using BI tools
- Strong conceptual thinking and a creative solution-oriented approach
- Excellent analytical skills
- Good command of English allowing for effective daily communication within an international team
- Willingness to continuously learn and develop new competencies
Additional Information :
- Participation in international projects across 21 countries
- Exciting work in the dynamic environment of METRO one of the leading global wholesale companies
- Real opportunities for creative input and implementing your own ideas and solutions
- Career development opportunities in various areas of modern retail operations
- Friendly and informal working atmosphere
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Design Engineering
- Baan
- Customer Service
- Fund Management
- ABAP
- Elevator
About Company
METRO is a leading international wholesale company with food and non-food assortments that specialises in serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has 15 million customers who can choose whether to shop in o ... View more
