Founding Content Lead

The Problem

36 million businesses in America need insuranceits not optional. 77% are underinsured. 40% have no coverage at all. The distribution system failed them: too slow too opaque too confusing.

Over 90% of commercial insurance is still human-led. Were building the inverse: 90% AI-led pushing toward the higher 90s. Not by patching legacy workflowsby building AI that makes humans more effective improves the customer experience and eliminates friction at every step.

Were adding 1000 customers per month. Weve grown 100x since last year. Were looking to do even more this yearand thats why were hiring.

Commercial insurance is a $100B market with zero consumer brand. We want to become the voice of small business in America.

The Thesis

Founder-led content is the highest-leverage motionit compounds its defensible and it filters for the exact candidates and customers who belong here. We have real operational receipts and stories worth 6-12 months youll have built a content engine that drives recruiting inbound investor attention and brand perception.

The Role

Youll build Harpers content engine from zero. Strategy production distributionall of it. A builder role not a manager role. A producer who can also be the talent.

You work directly with founders. No committee. No approval chain. You create it you ship it you measure the outcome.

What Youll Do

• Own entire content strategy Short-form long-form LinkedIn X YouTube whatevers next

• Produce content everywhere Direct shoots run recording blocks get in the field with real business owners

• Execute at every level Record edit post iterate; set up contractors as needed but never lose ability to ship solo

• Measure what matters Tie content to recruiting inbound engagement and eventually demand

You Might Be a Fit If

• Youve built content that actually performednot just posted but moved numbers

• You can pick up a camera record edit and post; you work fast without making things feel cheap

• You know the creator ecosystem: platforms tools trends algorithms

• You have strong storytelling instincts and can make insurance interesting

• You thrive in ambiguity and take full ownership

Requirements

• 3 years in content production or creative ops (or equivalent body of work)

• Portfolio showing range: short-form long-form ability to build an audience

• Ability to shoot edit and ship content independently

• Strong understanding of platform algorithms and distribution

• Experience directing talent or managing founder-led content

• Based in San Francisco or willing to relocate

Nice to Have

• Built content functions for startups or high-growth companies

• Experience with B2B content that doesnt feel like B2B

• Understanding of regulated categories (finance/insurance)

• Produced long-form content (YouTube documentary-style podcasts)

Compensation

• Salary: $80000$110000 performance bonuses

• Location: San Francisco in-office

Benefits

• Health dental and vision insurance

• Commuter benefits

• Team meals and snacks

The Process

1. Founder screen Initial fit and alignment

2. Portfolio review Walk us through your best work

3. Super day See how you create in real time

To Apply

Send to :

1. Your portfolio

2. A video telling us why youre the person to bring this to life