Social Content Manager HELLO! Fashion

Content & Social Ownership

• Lead the creative execution of all social content ensuring alignment with business goals seasonal campaigns editorial priorities and brand identity.
• Partner closely with the Growth Manager to translate channel strategy into actionable content and video plans that respond to performance insights.
• Oversee daily channel operations including editing (stills video) caption writing scheduling and publishing.

Video Production & Series Ownership (Core Focus)

• Shoot high-quality video content using both smartphone and camera with a strong understanding of framing lighting and audio.
• Demonstrated success in using short-form video to grow fashion/editorial social channels.
• Own and manage recurring social video franchises from ideation and storyboarding to talent coordination shoot execution and final delivery.
• Own and manage relationships with editors and commercial partners to ensure content is compelling brand-aligned and optimised for audience engagement.
• Create fast-paced hook-driven videos tailored to platform behaviour and storytelling trends.
• Deep understanding of platform-specific video styles algorithms formats and best practices (Reels TikTok Shorts).

• Lead regular ideation sessions and editorial planning transforming creative concepts into actionable production plans.
• Ensure every piece of content (editorial or commercial) meets brand tone visual standards and audience expectations.
• Own social analytics alongside the Growth Manager with confidence in reporting and interpreting weekly KPIs and ad-hoc performance insights.

• Build and maintain a comprehensive content calendar that integrates video series product drops commercial initiatives and editorial storytelling.
• Coordinate across editorial design video talent and commercial teams to ensure smooth workflows and timely delivery.

Asset Management & Visual Standards

• Source organise and maintain visual assets (imagery clips graphics) ensuring everything is high-quality and rights-cleared.
• Partner with designers and external contributors to uphold visual consistency and elevate aesthetic standards.
• Strong understanding of audio trends rights management and platform music policies

• Optimise content for engagement retention and conversion across all social platforms and newsletters.
• Monitor video performance and audience feedback to proactively refine future content and improve results.
  
  

• A proactive self-starter with exceptional organisation detail orientation and ability to manage multiple projects simultaneously as well as data comfortable and driven.
• Confident collaborative skills with experience working across creative editorial and commercial teams.
• Hands-on experience across the full video process from concepting and scripting to shooting editing and publishing.
• Social media SEO/ caption writing experience.
• Strong editorial sensibility with excellent visual storytelling and brand guardianship.

• 5 years experience in social media video production or editorial content roles ideally within a fashion or publisher environment.
• Experience and industry examples demonstrating video-led growth strategic thinking and high creative output.
• Direct experience managing video production workflows and multi-platform content calendars
  

• Proficiency in CapCut Adobe Creative Suite and/or Final Cut Pro.
• Familiarity with Dash Hudson or similar social analytics tools is a plus (training will be provided).

• 25 days annual leave per year (for full time employees)
• 1 birthday day per year
• Private Medical Scheme
• Employee Assistance Programme
• Life Assurance currently 6 x salary
• Generous Employer Pension contributions
• Group Income Protection Scheme
• Plus all of the perks of working for a fun media company!

MISSION STATEMENT

To influence and inspire with relevant exclusive and entertaining content in a positive celebratory and kind environment via stringent editorial integrity.

History of Hello

HELLO! is a market-leading lifestyle and celebrity publication known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988.

Over the years its digital brand has transformed from a small legacy publishing site into an influential global website.

HELLO! is part of the HOLA group who launched HOLA! magazine in Barcelona in 1944. The husband and wife team of Antonio Sánchez Gómez and Mercedes Junco Calderón launched the publication with the aim of adding some sparkle to their readers lives. Always positiveHOLA! and HELLO! continue to remain true to the guiding principles of a new type of journalism - always positive highly visual and celebratory allowing readers a moment of escape into the worlds of the rich and famous to inspire brighten and entertain.

With offices in London New York and Toronto HELLO! Magazine is now a 24-hour global website with unique user experiences in our three main audience territories of the UK US and Canada.

Our readership is more global than that however with audiences also visiting the site from Australia India Europe and all other parts of the world.