Director, Paid Social

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Who We Are:

Digital Matter is a next-generation growth and transformation partner built for the realities of todays market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

We help consumer brands manage media as a strategic asset class with the same intentionality and governance applied to capital allocation. By connecting data technology andcreative we turn media investment into measurable enterprise value: accelerating growth improving efficiency and building durable capabilities.

Over the past seven yearsweveguided organizations through IPOs digital turnarounds and successful exits. Our point of view is simple: when media is managed as capital it becomes a catalyst for transformation at scale.

As the Director Paid Social you will leadstrategy innovation and performance acrossMeta TikTok Snapchat Pinterest X and Redditparticularly those within the retail and e-commerce with internal teams and client stakeholders to build high-performing campaigns thatdeliverboth short-term performance goals and long-term businessobjectives.

This is a role for a modern media operator who can move seamlessly between: (1) C-suite narrative and value creation and (2) hands-on orchestration of paid social media execution.

What Youll Do

Develop and oversee multi-platform PaidSocialstrategies (across Meta TikTok Snapchat Pinterest X and Reddit) tailored to retail client goals (e.g. ROAS new customer acquisition)through the full account management lifecycle.
Serve as the key player in kick-off meetings client relationship management ad-serving tech stack implementation campaign optimization and quarterly business planning.
Be a trusted advisor to clients guiding their investment strategies & performance to broader business KPIs.
Develop and grow relationships with client-side stakeholders toascertainbusiness needs and craft the best strategic and tactical approach.
Identifytrends and opportunities to innovate within thePaidSociallandscape especially in dynamic retail environments (e.g. seasonality promotions inventory constraints).
Lead mentor and grow a team of Managers and Analysts fostering a culture of curiosity accountability and performance.
Act as the senior point of contact for key accounts providing strategic oversight and performance storytelling that resonates with executive stakeholders.
Collaborate with other channel leads (e.g. PaidSearch Programmatic SEO) to ensure a unified and customer-centric media approach.
Partner cross-functionallytoassistwith proposal responses technical demos and marketing efforts.

What Youll Bring

10 years in paid social media ideally across retail fashion luxury or adjacent consumer categories with increasing ownership of strategy delivery and outcomes.
Demonstrated ability to build and run paid social brand performance strategies across channels.
Strong platform fluency across Meta TikTok Snapchat Pinterest and X and related ecosystems able to guide teams and challenge assumptions with confidence.
A structured analytical problem-solving mindset: you can decompose ambiguity build a plan and connect media decisions to business impact.
Strong command of measurement and analytics including attribution concepts incrementality lift and experimentation designwith the ability to convert analysis into action.
Strong data analysis abilities (VLOOKUPs pivot tables and statistical analysis).
Proven ability to lead teams andinfluenceconfidenceand clarity.
Experience onboarding and training team members.
BA (Bachelor of Arts) or equivalent with an emphasis on marketing business or coursework of a quantitative nature; preferably a degree in Marketing Economics Accounting Mathematics or Statistics

$126000 - $215000 a year

What We Offer:

Competitive salary

Full coverage health insurance including Medical Dental and Vision

401K with company contribution

17 vacation daysin addition to company holidays sick days and summer Fridays

Pre-taxed commuter benefits

16 weeks of paid parental leave

And more...

What We Value

One Team.

Were all in. When we win we win together. When we miss we learn together. Collaboration isnt optional; its how we operate. Everyone plays a part everyone has a stake and every result belongs to all of us.

Maximum Transparency.

We are transparent both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.

Ownership Culture.

We believe in moving with purpose. We dont wait for perfect conditions - we identify opportunities make informed decisions and execute with speed and accountability. Success is measured by what we accomplish not just what we plan.

Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs job requirements and individual qualifications. All candidates are considered without regard to race color religion gender sexuality national origin age disability genetics or any other protected status

Required Experience:

Director

Who We Are:Digital Matter is a next-generation growth and transformation partner built for the realities of todays market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.We help consumer brands manage media as a strategic asset class with the s...