In-Field Brand Manager
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
We are now looking for an In-Field Brand Manager (Gastroenterology) to drive the implementation of brand strategies and patient-centric initiatives in Finland.
In this role you will be responsible for leading coordinating and facilitating the tactical development and execution of commercial activities linked to the brand strategy for our gastroenterology portfolio. You will work closely with the Business Unit Manager and Brand Team managing brand projects engaging critical stakeholders and playing a key role in the achievement of sales targets. Your role also includes acting as the primary executor of the brand in the field serving as the main contact for University Hospitals Central Hospitals private care providers and pharmacy environments. You will report to the Business Unit Manager and be located in Finland.
As In-Field Brand Manager you will:
- Lead and execute in-field brand activities in line with strategic and tactical brand plans
- Build Strategic Brand Plans together with the Brand Team incorporating insights from the Patient Journey to ensure patient-centricity
- Drive implementation of the Brand Story into local communication and ensure all in-field deliverables align with brand messaging
- Develop and maintain strong relationships as a strategic partner with key accounts focusing on uncovering and addressing unmet clinical needs and market gaps
- Lead and implement field marketing activities engagement plans segmentation strategies and advocacy development
- Monitor and track KPIs for Brand Team initiatives and provide input to long-range planning
- Enhance performance of the AbbVie IBD portfolio with focus on Skyrizi through deep product and disease knowledge
- Collect and share market intelligence and customer insights to inform continuous strategy improvements
- Identify and collaborate with non-traditional partners to help meet strategic objectives
- Adhere to all company policies codes of conduct ethics compliance and relevant legislation
- Complete all administrative tasks on time and accurately
Qualifications :
- Preferably a university degree within marketing medicine natural sciences or similar
- Minimum 2-3 years of sales or product management experience within the pharmaceutical industry
- Deep understanding of the healthcare environment and relevant therapeutic areas
- Knowledge of financial processes customer characteristics and the market landscape
- Fluent in written and spoken Finnish and strong command of English
- Good IT knowledge and excellent communication skills
- Ability to work effectively in a matrix organization and cross-functional teams
- Strong stakeholder management and business acumen
Additional Information :
Interested For more information regarding this role please contact the Business Unit Manager Saara Itkonen on Thursday Feb 19th at 15-16 or Friday Feb 20th at 9-10. Please submit your CV and application via our recruitment system by 1.3.2026.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
