Digital Marketing Manager

With over 35 years experience Bradley Hall are well-recognised as one of the most prominent and successful property companies in the North of England. We offer a multi-disciplinary practice with services provided in Valuation & Lease Advisory Commercial Agency Residential Agency Land & Development Building Surveying Property Management and New Homes.

Over recent years the company has grown beyond the North East and now has a presence in Leeds Manchester Carlisle and Birmingham with more on the horizon.

Our people are our biggest asset and key to our success we pride ourselves on creating an environment whereby our teams are able to develop and reach their full potential by working towards our core values. Many of the existing department heads have grown and progressed into their roles which highlights the companys commitment to promoting from within.

We are looking for a commercially driven Digital Marketing Manager with strong CRM and CMS ownership experience. This is not a content-led role it is a performance-led position focused on measurable enquiry generation and ROI.

About the role

We are introducing a brand new role within the business for a commercially driven Digital Marketing Manager who will take full ownership of our CRM and CMS platforms. This is a performance-led position with clear accountability for enquiry generation conversion optimisation and return on investment. You will shape our digital infrastructure implement robust tracking and attribution and provide senior leadership with clear commercially focused insight. This is not a content-led role. It is a systems-driven results-focused opportunity with genuine influence across the organisation.

Essential Experience

• 5 years experience in digital marketing including at least 3 years owning and managing a CRM platform

• Hands-on experience with CRM systems including automation workflows segmentation and attribution

• Proven track record of improving conversion rates and generating measurable enquiries

• Management and optimisation of a CMS-driven website as a lead-generation platform

• Strong working knowledge of GA4 Google Tag Manager and performance dashboards

• Experience implementing accurate end-to-end tracking and attribution models

• Email marketing campaign management with demonstrable performance improvement

• Experience maintaining high data integrity and GDPR compliance

Desirable

• Experience within property professional services or a multi-location business

• Experience in training and supporting colleagues

• CRM/CMS implementation or migration experience

Qualifications

• Degree in Marketing Business Digital Marketing Data Analytics or related field or equivalent commercial experience

• Relevant certifications (Google Analytics CRM accreditation CIM) advantageous

Personal Attributes

• Analytical and commercially focused

• Systems-oriented with strong attention to detail

• Accountable and results-driven

• Confident presenting data at senior and board level

• Able to translate complex data into clear actionable insight

• Good communicator and problem solver