Commercial Finance Analyst

Who are we

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center the agency delivers creator-first solutions across creative media and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries Influencer is the worlds largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology platform partnerships and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok YouTube Pinterest Snap Meta and Twitch Influencer delivers bespoke enterprise-level solutions powered by Waves its AI-driven operating system. From concept to conversion the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200 team members speaking 30 languages across North America Europe and the Middle East Influencer has delivered 6000 campaigns for leading brands including Spotify SharkNinja Google Nike Disney and Coca-Cola.

Job Title

Commercial Finance Analyst

Reporting of the role

This role reports to Commercial Finance Manager

Overview of the job

Were building out our Commercial Finance function to support Influencers growth across EMEA and we need an analytical powerhouse to make it happen. As Commercial Finance Analyst youll be the engine behind our pricing models revenue forecasts and commercial data systems. Youll work at the intersection of finance technology and creative campaigns - partnering daily with Brand Partnerships Client Services and Operations to ensure our commercial decisions are data-driven accurate and insight-ready. You will directly influence how we price campaigns forecast revenue and make smarter commercial decisions.

3 best things about the job

• Youll build the Commercial Finance function from the ground up - creating the pricing tools forecast models and dashboards that power commercial decision-making across EMEA

• Youll work directly with commercial teams - becoming the go-to person for pricing logic margin analysis and campaign profitability insights

• Youll master Influencers tech stack (HubSpot Waves Looker Studio) and become the expert on how our commercial systems talk to each other and drive revenue visibility

Measures of success

In the first few months you would have:

• Built pricing models and campaign cost calculators that Brand Partnerships and Client Services teams are actively using for deal structuring

• Established robust data governance processes for HubSpot and Waves improving data accuracy and reducing manual reconciliation time

• Created a suite of recurring performance reports (pipeline tracking campaign profitability client P&Ls) that inform weekly trading meetings

• Become the trusted commercial finance partner for at least 2-3 key Brand Partnerships or Client Services team members

• Identified and resolved key data gaps or system integration issues between HubSpot Waves and finance systems

Roles & Responsibilities:

• Build and maintain pricing tools rate cards cost calculators and margin models for creator campaigns including creator fees production costs media spend and delivery effort

• Maintain forecast models tracking pipeline conversion booked revenue delivery schedules and revenue recognition status - providing weekly trading updates and flagging risks

• Own data governance across HubSpot and Waves - ensuring deal data project information creator records and contracts are accurate complete and integration-ready

• Partner with Brand Partnerships and Client Services teams on cost benchmarking budget allocation project reforecasting and revenue delivery tracking

• Produce performance reports and dashboards (pipeline vs forecast campaign profitability pod-level P&Ls) using Looker Studio HubSpot and Google Sheets/Excel

• Support Finance Operations on revenue recognition completeness contract audits invoicing accuracy and monthly campaign reconciliations

• Act as first point of contact for commercial queries from non-finance teams translating pricing logic and margin expectations into actionable guidance

• Test and maintain the HubSpot Waves integration identifying system misalignments and process improvement opportunities
  

What you will need:

• 2-4 years experience in commercial finance FP&A revenue operations or agency finance with strong analytical and financial modelling skills

• Advanced Excel/Google Sheets capabilities - you can build complex models use pivot tables VLOOKUP/INDEX-MATCH and create clear financial analysis

• Exceptional attention to detail and data discipline - you spot errors before they become problems and take ownership of data accuracy

• Commercial partnering skills - youre comfortable working directly with Brand Partnerships Client Services and Operations teams

• Experience with CRM systems (HubSpot Salesforce) and/or project management platforms is highly desirable

• Proactive curious and solutions-focused mindset - you thrive in fast-paced environments and enjoy building processes from scratch

• Clear communicator who can translate complex financial concepts for non-finance audiences

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave ( Bank Holidays which can be flexed to your needs)

For more information on our benefits perks and what makes us unique please visit our website here

At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. We are committed to embedding Diversity Equity & Inclusion into everything we do at Influencer making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.