Business Analyst- Twin Cities Orthopedics

The Business Analyst is responsible for managing website and digital media performance reporting analytics marketing research to support dataâdriven decisionâmaking at Twin Cities Orthopedics (TCO) including Training HAUS and other affiliated brands. This role serves as the central hub for digital insights connecting website paid and organic social digital media and clinical data to actionable recommendations.

The ideal candidate is analytical detailâoriented and comfortable working across data sets platforms and teams to translate complex information into clear insights and next steps. They are curious enjoy problemâsolving and partner closely with the clinical marketing leads digital marketing creative and agency partners to ensure data shapes strategy and execution

This is a full-time role Monday - Friday 8:30 AM - 5:00 PM with as-needed event coverage outside of normal business hours out of our Bloomington office.

Twin Cities Orthopedics is an operating division of Infinite Health Collaborative (iâHealth) a group of local medical practices owned and led by its physicians on a mission to give patients more control over their healthcare.

Essential Job Functions:

Website and Analytics

• Owns website performance analysis and reporting using tools such as Google Analytics to monitor traffic engagement and conversion metrics.
• Develops recurring dashboards and adâhoc reports that highlight key trends opportunities and risks related to web performance.
• Identifies and communicates insights on topâviewed pages search terms dropâoff points and user behavior to inform content UX and campaign decisions.
• Partners with internal teams and agency partners to support ongoing website content updates ensuring information is accurate current and aligned with marketing priorities.

Social Media and Digital Analytics

• Conducts organic and paid social media performance analysis and reporting using native platform analytics and other tools available to the TCO marketing team.
• Synthesizes social metrics (e.g. reach engagement audience growth) into insights and recommendations for the Social Media Manager (SMM) and broader marketing team.
• Partners closely with the SMM to provide ongoing website and social performance insights that inform content strategy and optimization.
• Meets regularly with the SMM to review dashboards discuss trends and coâdevelop testsâandâlearn plans for content and campaigns.
• Shares qualitative and quantitative insights (e.g. top questions highâinterest topics content gaps) with SMM to drive new content ideas and improve social engagement.
• Provides dataâbacked insights (e.g. bestâperforming topics formats posting times) to SMM to shape social content calendars and community engagement strategies.
• Partners with TCOs digital media agency as needed to connect the dots between organic social performance and paid digital media activity.

Clinical Data Analytics

• Pulls and analyzes clinical and operational data in partnership with appropriate internal stakeholders to surface insights that can inform marketing strategies and initiatives.
• Translates clinical and serviceâline data into audienceâfriendly insights and opportunities (e.g. new patient trends regional demand highâdemand services seasonal trends referral patterns) for the marketing team.
• Supports oneâoff data requests from marketing (e.g. top patient questions most searched conditions regional demand new patient trends) and connects these findings to content campaigns and website updates.

Project Management

• Manages project timelines and deliverables for analytics reporting website updates and CRM/email initiatives ensuring work is completed on schedule and on budget.
• Communicates status updates risks and dependencies with the Digital Marketing Manager Social Media Manager creative team and other key stakeholders.
• Helps maintain organized documentation for reports data definitions dashboards and processes to support consistency and knowledge sharing.

Additional Functions

• Supports broader marketing initiatives by providing data research and insights during planning and postâcampaign analysis.
• Assists with agency and platform relationships related to analytics CRM email and website tools as needed.
• Performs all other duties as assigned.â

Education and Experience:

• Bachelors degree in Marketing Business Data Analytics Statistics Information Systems or related field preferred.
• 35 years of related experience in marketing analytics digital analytics business analysis or a similar dataâfocused role.
• Hands-on experience working with Google Analytics creating reports in Tableau pulling data from native social platforms and managing ongoing website updates.
• Demonstrated experience creating reports and dashboards interpreting data and presenting insights and recommendations to nonâtechnical stakeholders.
• Strong analytical and problemâsolving skills with demonstrated experience interpreting digital performance data and turning it into actionable insights.â
• Proficiency with website analytics tools (e.g. Google Analytics) and familiarity with CRM email and reporting platforms.
• Experience working with data from multiple sources (website social CRM clinical/operational systems).
• Strong written and verbal communication skills including the ability to present complex information in a clear concise and visually compelling way.
• Strong organization and timeâmanagement skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to work both independently and collaboratively in a fastâpaced teamâoriented environment.

Benefits & Compensation:

• Actual starting pay will vary based on education skills and experience.
• We offer a comprehensive benefits package - to learn more clickhere.
  • Employees working 30 hours per week (60 hours per pay period) are eligible for our Medical (w/Maternity Bundle) Dental & Vision plans as well as Tuition Reimbursement.
  • All employees regardless of hours are eligible for 401(k) Profit Sharing Employee Assistance Program Lifetime Fitness Subsidy Car Rental discounts Home Auto & Pet insurance savings programs & more.

Working Conditions:

• Ability to sit for extended periods (up to 8 or more hours per day).
• Frequent use of hands and fingers for typing writing and handling documents.
• Occasional standing walking bending or reaching within the office environment.
• Ability to lift and carry office supplies or files weighing up to20 pounds.
• Visual acuity to read electronic and paper documents.
• Auditory ability to participate in phone or video calls clearly.
• Manual dexterity to operate standard office equipment (e.g. computer phone printer).

Setting:

• Office
• Part-time remote work with required days in-office as determined by department needs.

Essential Requirements:

Ability to:

• Comply with company policies procedures practices and business ethics guidelines.
• Comply with all applicable laws and regulations (e.g. HIPAA Stark OSHA employment laws etc.)
• Demonstrate prompt and reliable attendance.
• Work at an efficient and productive pace handle interruptions appropriately and meet workload effectively.
• Communicate respectfully and professionally in face-to-face phone and email interactions. Apply principles

of logical thinking to define problems establish facts and draw valid conclusions.

Notes

• Revo/ i-Health is an Equal Opportunity Employer. We are committed to fostering an inclusive and accessible workplace. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential job functions. Applicants or employees who wish to request an accommodation may do so by emailing . For more information please review the Know Your Rights notice from the U.S. Equal Employment Opportunity Commission.
• We participate in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: note: This job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not an exhaustive list of all duties responsibilities and qualifications required. Revo/ i-Health reserves the right to modify job duties or descriptions at any time with or without notice in accordance with applicable laws.

Required Experience:

IC