Manager of Originator Marketing
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Job Location:
Austin, TX - USA
Monthly Salary:
$ 90000 - 110000
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Here at Lower we believe homeownership is the key to building wealth and were making it easier and more accessible than ever. As a mission-driven fintech we simplify the home-buying process through cutting-edge technology and a seamless customer experience.
With tens of billions in funded home loans and top ratings on Trustpilot (4.8) Google (4.9) and Zillow (4.9) were a leader in the industry. But what truly sets us apart Our people. Join us and be part of something bigger.
Job Description:
The Manager of Originator Marketing is a senior marketing leadership role responsible for building leading and scaling marketing support for our mortgage loan originators. This role oversees the Originator Success Manager (OSM) team and owns the strategy systems and content that enables originators to grow their business through consistent compliant and effective marketing.
This leader will define proactive marketing campaigns develop evergreen content and sales enablement assets manage key marketing platforms and serve as a strategic partner to both leadership and top-producing loan officers including Presidents Club-level originators.
Location: Austin TX (may consider Columbus OH)
Work Type: Hybrid (weekly in office expectations)
Pay Transparency: Lower reasonably expects to offer a salary range of $90000$110000 for this role. Actual compensation will depend on an individuals experience and alignment with the role.
What Youll Do
Lead & Develop the Team
- Manage coach and develop the Originator Success Manager (OSM) team
- Set clear priorities workflows and success metrics for the team
- Ensure consistent high-quality marketing support for originators across the organization
Own Originator Marketing Strategy
- Define and execute proactive scalable marketing campaigns that support loan originator growth
- Build and maintain an evergreen marketing content library including email campaigns social content presentations and sales talking points
- Partner with leadership to align originator marketing initiatives with company goals market conditions and product priorities
Sales Enablement & Content Development
- Create and oversee originator-facing materials such as: market update content and talking points; sales presentations and pitch decks; and campaign templates for email social and events
- Ensure all content is compliant on-brand and easy for originators to deploy
Platform & Systems Ownership
- Own and manage including governance organization and adoption
- Administer and optimize marketing functionality including Salesforce Flows and Classic Email templates
- Partner with technology compliance and operations teams to ensure marketing systems support scalable compliant outreach
Elite Originator Support
- Provide strategic marketing support to key originator segments including Presidents Club or top-producing loan officers
- Develop elevated marketing strategies and assets tailored to high-performing teams
Measure & Improve
- Track adoption performance and effectiveness of originator marketing initiatives
- Use insights and data to continuously refine campaigns content and team processes
What You Bring
- 5 years of experience in marketing sales enablement or growth marketing.
- Strong experience within mortgage industry highly preferred. Real estate or financial services may also be considered
- Proven experience leading and developing marketing teams
- Strong understanding of campaign strategy content development and sales enablement
- Hands-on experience with including administering Flows and Classic Email templates
- Experience managing marketing platforms content systems or digital asset libraries
- Ability to balance strategic thinking with hands-on execution
- Strong communication skills and comfort partnering with senior leaders and sales teams
- Highly organized proactive and comfortable operating in a fast-paced environment
Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
"Best mortgage ever." Technology and people work together to create a simple, connected experience—led by your very own expert. It’s the perfect balance to make sure this decision” is your best one ever.
