Lead Generation and Nurturing Senior Manager

Wayne, PA - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Reporting to the VP of Marketing the Lead Generation & Nurturing Senior Manager drives early-stage engagement and conversion for high-value Residential and Small Commercial prospects. This role leads the design and optimization of demand generation strategies that accelerate growth and turn prospects into loyal customers. Working cross-functionally and with agency partners youll deliver insight-driven campaigns that boost pipeline velocity marketing ROI and overall business join us: Culture: Join a supportive and inclusive work environment where collaboration respect and open communication are at the core of everything we Compensation: We offer a highly competitive compensation and total rewards package ensuring that your hard work and dedication are recognized and rewarded : We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments : Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry Assistance Programs: We care about you! You and your family will have access to LYRA an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical mental financial and social : A continuous focus on professional development with many opportunities for training & career Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the youll do:Lead Generation Campaigns Design and manage demand generation campaigns prioritizing high-CLV Residential and Small Commercial prospectsDefine and own the end-to-end lead generation and nurturing strategy aligned with corporate growth innovation in targeting segmentation and personalization to maximize engagement and with Customer & Market Insights to define and prioritize target segments based on CLV and behavioral frameworks processes and KPIs for acquisition and conversion across all marketing Nurturing Strategy Build structured nurturing tracks for early-stage leads that guide them toward sales-readinessDevelop campaign content and sequencing that aligns with lead intent behavior and funnel stageCoordinate with Brand and MarComm teams to ensure consistency in messaging across awareness and conversion touchpointsConversion Funnel Optimization Monitor funnel metrics such as cost per lead MQL volume lead velocity and conversion ratesIdentify drop-off points and gaps in lead engagement and implement fixes through targeted campaigns or touchpointsRefine tactics based on performance insights and test outcomesTeam Building Cross-Functional Collaboration Recruit mentor and lead a high-performing team of specialists in acquisition content and marketing with Inside Sales to define and maintain clear criteria for lead qualification and handoffsUse feedback loops from Sales to optimize lead quality and improve targeting or messagingWork closely with Marketing Ops to ensure tracking and campaign execution tools support conversion objectivesWhat you bring:Post-secondary degree in Marketing Communications or related field;5 years experience in lead generation and nurturing (B2C/D2C preferred). 3 years of people leadership including coaching team development and performance management. Deep understanding of customer segmentation brand strategy and conversion funnel optimization. Demonstrated success in designing and executing lead generation and nurturing strategies that drive measurable growth. Strong ability to manage complex initiatives engage cross-functional teams and maintain brand persuasive audience-tailored messaging and deliver compelling presentations for internal and external stakeholders. Experience managing both tactical execution (e.g. briefs creative reviews) and high-level strategic initiatives. History of influencing acquisition strategy channel mix and budget allocation to optimize customer acquisition cost and market ability to make independent decisions on acquisition strategy resource allocation and vendor selection. Experience applying established marketing frameworks while creating new approaches to address evolving customer behaviors and market dynamics.

Required Experience:

Senior Manager

Required Experience:

Senior Manager