The Growth Marketing Intern position is a part of our Roblox 12-week summer internship program located in San Mateo CA. As a Growth Marketing Intern you will work alongside the Growth Marketing and Design teams to evolve our Creative Testing Roadmap by aligning creative concepts with our on-platform Genre Taxonomy and player motivations.
You Will:
- Use established Gamer Motivation Models to categorize creative concepts ensuring our ads speak directly to why players love specific genres.
- Refine the Creative Testing Roadmap to bridge the gap between audience targeting and visual storytelling.
- Explore and implement AI-assisted tools to support rapid creative ideation and testing at scale.
- Collaborate closely with Growth Marketing and Design to ensure strategic insights are translated into high-performing creative assets.
- Deliver a clear practical framework that guides how Roblox moves from a marketing insight to a live performance test more efficiently.
You Have:
- Current enrollment in an MBA program.
- Undergrad degree for Marketing Psychology Business or a related field.
- Ability to map complex data (like Genre Taxonomies) to human behaviors and motivations.
- Interest in emerging tools and AI-assisted workflows to streamline creative production.
- Experience acting as a translator between analytical marketing data and artistic design direction.
- Deep understanding of the Roblox ecosystem and the diverse types of experiences created by our community.
Please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories or support future H-1B sponsorship at this time.
Required Experience:
Intern
The Growth Marketing Intern position is a part of our Roblox 12-week summer internship program located in San Mateo CA. As a Growth Marketing Intern you will work alongside the Growth Marketing and Design teams to evolve our Creative Testing Roadmap by aligning creative concepts with our on-platform...
The Growth Marketing Intern position is a part of our Roblox 12-week summer internship program located in San Mateo CA. As a Growth Marketing Intern you will work alongside the Growth Marketing and Design teams to evolve our Creative Testing Roadmap by aligning creative concepts with our on-platform Genre Taxonomy and player motivations.
You Will:
- Use established Gamer Motivation Models to categorize creative concepts ensuring our ads speak directly to why players love specific genres.
- Refine the Creative Testing Roadmap to bridge the gap between audience targeting and visual storytelling.
- Explore and implement AI-assisted tools to support rapid creative ideation and testing at scale.
- Collaborate closely with Growth Marketing and Design to ensure strategic insights are translated into high-performing creative assets.
- Deliver a clear practical framework that guides how Roblox moves from a marketing insight to a live performance test more efficiently.
You Have:
- Current enrollment in an MBA program.
- Undergrad degree for Marketing Psychology Business or a related field.
- Ability to map complex data (like Genre Taxonomies) to human behaviors and motivations.
- Interest in emerging tools and AI-assisted workflows to streamline creative production.
- Experience acting as a translator between analytical marketing data and artistic design direction.
- Deep understanding of the Roblox ecosystem and the diverse types of experiences created by our community.
Please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories or support future H-1B sponsorship at this time.
Required Experience:
Intern
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