Senior Product Manager, Gene Therapy

Santo Amaro - Brazil

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description Summary

At Novartis our purpose is to reimagine medicine to improve and extend peoples lives. As Senior Product Manager Gene Therapy you will help shape and execute the brand strategy and tactical plans that expand appropriate patient access strengthen lifecycle value and deliver meaningful impact for patients and the healthcare system.

Job Description

Key responsibilities

Leadbrand lifecycle management ensuring long-term strategic positioning and sustainable growth in the Brazilian pharmaceutical market.
Generate high-quality timelymarket insights(patients healthcare professionals payers competitors) and translate them into clear strategy priorities and tactical plans.
Identify and prioritize attractivemarket segments and target audiences; define positioning value proposition and promotional approach versus competitors.
Develop and execute theannual marketing plan including rolling forecasts and monthly secondary sales plans aligned with strategic goals and financial targets.
Design and implementomnichannel plans(campaigns action plans media plans) ensuring strong execution measurement and continuous optimization.
Analyzesociodemographic and behavioral insightsto understand unmet needs treatment journeys and drivers of adoption for strategic products.
Plan and deliverevents and educational initiativeswith cross-functional partners ensuring scientific accuracy and compliance.
Drive excellence in execution by definingprocesses and KPIs tracking performance and reporting progress and insights to stakeholders regularly.

Essential requirements

Proven experience leadingcross-functional teamsand influencing without formal authority.
Experience in thepharmaceutical industryor closely related healthcare markets.
Strong background inbrand marketing and or digital marketingwith measurable business impact.
Solid knowledge of the publicBrazilian healthcare ecosystem including key stakeholders processes and market dynamics.
Strategic thinking strong business mindset and ability to connect insights to execution.
AdvancedPortuguese and English.

Desirable requirements

Experience inpublic channels.

Why Novartis: Our purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: receive: Competitive salary annual bonus life insurance home office policy (home office 2x a week) retirement and wellbeing plans flexible working arrangements birthday day-off parental leave subsidized dining facilities health insurance employee recognition platform Gympass employee resource groups and virtual self-development tools.

If you want to learn more about our benefits you can access the Novartis Life Handbook: to Diversity and Inclusion: Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities join the Novartis Careers: is unable to offer relocation support for this role:please only apply if this location is accessible for you.

Skills Desired

Agility Asset Management Commercial Excellence Cross-Functional Collaboration Customer Orientation Healthcare Sector Understanding Influencing Skills Leadership Marketing Strategy Negotiation Skills Operational Excellence Priority Therapeutic Areas Expertise Product Lifecycle Management (PLM) Product Marketing Stakeholder Engagement Stakeholder Management Strategic Partnerships

Required Experience:

Senior IC

Job Description SummaryAt Novartis our purpose is to reimagine medicine to improve and extend peoples lives. As Senior Product Manager Gene Therapy you will help shape and execute the brand strategy and tactical plans that expand appropriate patient access strengthen lifecycle value and deliver mean...

Job Description Summary

Job Description

Key responsibilities

Leadbrand lifecycle management ensuring long-term strategic positioning and sustainable growth in the Brazilian pharmaceutical market.
Generate high-quality timelymarket insights(patients healthcare professionals payers competitors) and translate them into clear strategy priorities and tactical plans.
Identify and prioritize attractivemarket segments and target audiences; define positioning value proposition and promotional approach versus competitors.
Develop and execute theannual marketing plan including rolling forecasts and monthly secondary sales plans aligned with strategic goals and financial targets.
Design and implementomnichannel plans(campaigns action plans media plans) ensuring strong execution measurement and continuous optimization.
Analyzesociodemographic and behavioral insightsto understand unmet needs treatment journeys and drivers of adoption for strategic products.
Plan and deliverevents and educational initiativeswith cross-functional partners ensuring scientific accuracy and compliance.
Drive excellence in execution by definingprocesses and KPIs tracking performance and reporting progress and insights to stakeholders regularly.

Essential requirements

Proven experience leadingcross-functional teamsand influencing without formal authority.
Experience in thepharmaceutical industryor closely related healthcare markets.
Strong background inbrand marketing and or digital marketingwith measurable business impact.
Solid knowledge of the publicBrazilian healthcare ecosystem including key stakeholders processes and market dynamics.
Strategic thinking strong business mindset and ability to connect insights to execution.
AdvancedPortuguese and English.