Marketing Specialist

Canopy Mental Health & Consulting

Job Location:

Minneapolis, MN - USA

Monthly Salary: USD 60000 - 70000

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

Marketing & Communications Specialist at Canopy

The Marketing & Communications Specialist at Canopy is an individual contributor role focused on executing approved marketing and communications activities in support of Canopy Mental Health & Consulting (MHC) and limited communications needs for its sister organization Canopy Roots. This role emphasizes implementation coordination and day-to-day delivery rather than strategy ownership people management or community engagement leadership. This role works with internal stakeholders to implement approved campaigns and materials to ensure consistent impactful messaging across channels. Responsibilities include content creation campaign execution basic performance reporting and analysis website and social media maintenance.

Job Details

Start Date: (As soon as possible)

Location: Minneapolis MN or Remote

Hiring rate: $60000 to $70000 commensurate with experience

Hours/Day: Monday-Friday 40 hours a week including evenings and weekends when necessary. (Most work falls roughly between the hours of (9:00am-5:00pm)

Job Type: Full Time Salaried- Exempt

Essential Job Functions & Responsibilities

Marketing & campaign execution

Execute approved marketing campaigns across email social media website and paid channels in collaboration with Clinical Program leadership.
Draft and publish approved marketing content - e.g. blogs social media posts sales materials webinars email communications sales materials.
Track and report on basic campaign performance metrics using existing tools and dashboards and report KPIs to optimize results in collaboration with external advertisement contractors.
Support lead generation efforts and nurture existing customer relationships in collaboration with the Clinical Program leadership and Business Operations teams.

Content design and website management

Help maintain brand consistency across all communication touchpoints.
Maintain and update the Canopy Mental Health & Consulting and Canopy Roots websites including content updates landing pages and basic SEO hygiene.
Create and adapt basic visual assets (e.g. social media graphics flyers slide decks and simple digital materials) using existing templates and brand guidelines

Communications support for programs

Support media inquiries or public communications requests by routing and preparing materials in collaboration with Canopy leadership

Skills & Qualifications

Associates degree in Marketing Communications Business or related field (or equivalent professional experience).
Equivalent experience may include hands-on work in digital marketing paid advertising website management content creation or analytics.
24 years of experience in marketing communications or digital content execution. Experience in mission-driven organizations preferred..
Strong written/verbal communication skills.
Proficiency with digital marketing tools and analytics (e.g. Google Analytics CRM ad managers email platforms).
Experience using design tools such as Canva Adobe Express or similar platforms for basic marketing materials
Ability to multitask in a fast-paced startup environment while being a self-starter.
Able to effectively coordinate in a cross-functional work environment

Our Hiring Process

Our human resources team is committed to a person-first centered approach to our hiring process. Candidates can view currently open positions and apply online at For all positions our hiring process includes a virtual screening interview and in-person panel interviews reference checks and background checks for final candidates.

Persons of color women members of the LGBTQ community veterans and individuals with disabilities are strongly encouraged to apply. If you require reasonable accommodation in completing this application interviewing or otherwise participating in the employee selection process please direct your inquiries to the Human Resources team at

At this time we are unable to provide company-sponsored visas and are only considering candidates who are eligible to work in the United States.

The above statements are not intended to encompass all functions and qualifications of the position. Rather they are intended to provide a general framework of the requirements of the position. Employees may be required to perform other functions not specifically addressed in this job description.

P.S. Please take the necessary steps to allow emails from the Canopy (@) and Paycor (@) domains so that you receive all emails related to your application process. Also please make sure to check your spam folder as emails from Canopy and/or Paycor can be marked as spam.

Required Experience:

Marketing & Communications Specialist at CanopyThe Marketing & Communications Specialist at Canopy is an individual contributor role focused on executing approved marketing and communications activities in support of Canopy Mental Health & Consulting (MHC) and limited communications needs for its si...