Ecosystem Marketing Director
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 200000 - 257500
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Circle (NYSE: CRCL) is one of the worlds leading internet financial platform companies building the foundation of a more open global economy through digital assets payment applications and programmable blockchain infrastructure. Circles platform includes the worlds largest regulated stablecoin network anchored by USDC Circle Payments Network for global money movement and Arc an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises financial institutions and developers use Circle to power trusted internet-scale financial innovation. Learn more at .
What youll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization were expanding into some of the worlds strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity Future Forward Multistakeholder Mindful and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.
What youll be responsible for:
You will define and execute the ecosystem marketing strategy for Arc and Circles broader onchain platform serving as the primary driver of narrative positioning and demand generation across institutions and developers. You will identify high-potential builder segments and ecosystem opportunities shape messaging that bridges DeFi-native innovation with institutional requirements and ensure Arcs most important launches and ecosystem moments land with clarity and impact. Through close partnership with Product Developer Relations BD and Communities you will translate real-time ecosystem insight into refined GTM strategy improved developer experience and expanded adoption of Circles infrastructure stablecoins and blockchain technology.
What youll work on:
Define and evolve Arcs ecosystem narrative positioning Circle as the full-stack platform for the internet financial system
Build and execute full-funnel ecosystem marketing strategies that accelerate adoption across enterprises fintechs SMB platforms and independent builders
Translate complex onchain and DeFi concepts into institutionally accessible messaging and engagement models
Identify and prioritize high-impact protocols builders and ecosystem opportunities in collaboration with BD and Developer Relations
Lead integrated launch strategies for Arc milestones ecosystem programs and major onchain initiatives
Partner with Developer Relations and Community to amplify grants incentives incubators and adoption programs
Establish feedback loops with developers and protocol teams to inform product roadmap and GTM evolution
Represent Circle and Arc externally at conferences panels industry events and in thought leadership content
What youll bring to Circle:
Core Requirements
10 years of experience in ecosystem marketing product marketing growth developer platforms fintech or blockchain infrastructure
Proven experience building or scaling a developer or platform ecosystem across multiple audience segments
Strong understanding of DeFi onchain ecosystems and blockchain primitives
Experience translating technical innovation into narratives that resonate with both institutional and crypto-native audiences
Demonstrated success driving full-funnel marketing strategy tied to measurable adoption and usage growth
Experience influencing product direction through ecosystem insight and cross-functional collaboration
Exceptional communication skills and comfort serving as an external spokesperson
Preferred Requirements
Experience marketing a Layer 1 or Layer 2 blockchain
Experience working directly with protocol teams and early-stage builders
Background in stablecoins programmable money or financial infrastructure
Existing network within crypto-native and fintech ecosystems
Circle is on a mission to create an inclusive financial future with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors including but not limited to: relevant experience skill set qualifications and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $200000-$257500We are an equal opportunity employer. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status or any other protected status required by the laws in the locations where we hire. Additionally Circle participates in the E-Verify Program in certain locations as required by law.
Should you require accommodations or assistance in our interview process because of a disability please reach out tofor support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
#LI-Remote
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Circle (NYSE: CRCL) enables businesses to leverage digital currencies and public blockchains for payments, commerce and financial applications worldwide.
