Senior Manager of Vertical Marketing Backcountry

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps onX was founded in Montana which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles we have created regional Basecamps to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth we havent lost our entrepreneurial ethos at onX. We offer a fast-paced growing tech-forward environment where ownership accountability and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team were hungry to improve value innovation and believe great ideas come from any direction.

Important Alert: Please note onXmaps willnever ask for credit card or SSN details during the initial application process. For your digital safety apply only through our legitimate website at directly via our LinkedIn page.

ABOUT THIS OPPORTUNITY

onX is seeking a Senior Manager Vertical Marketing to lead growth for our Backcountry appour digital companion for human-powered recreation. You will help shape how Backcountry shows up in the market during a pivotal stage of its evolution as we sharpen differentiation and unlock the next phase of growth.

You will operate as a marketing leader who is both strategic and deeply hands-on. You will own the full-funnel growth strategy with a focus on identifying and testing non-traditional growth levers that connect in-field product value to compelling go-to-market narratives. Success in this role depends on rapid experimentation learning from real customer behavior and translating insight into action.

In close partnership with the GM of Backcountry the Backcountry Product Manager and the CMO you will play an active role in positioning the product communicating its value and accelerating efficient growth as the business scales.

The ideal candidate brings a strong growth marketing foundation comfort operating in ambiguity and the creativity to develop different playbooks for reaching customers.

WHAT YOU WILL DO

Growth Strategy & Hands-on Execution

• Own the full-funnel growth strategy for onX Backcountry. You will be responsible for identifying prioritizing and executing on opportunities to drive user acquisition activation retention and revenue.
• Lead channel management strategy taking a hands-on approach to guide the team and directly manage key channels as needed while empowering your team to own their respective areas and contribute effectively.
• Work closely with the GM of Backcountry Backcountry Product Manager and CMO to position Backcountry for its next phase of breakout growth
• Develop and execute a high-velocity experimentation roadmap to unlock new growth levers using AI-supported analysis and rapid testing to accelerate learning surface insights and focus investment on what works.
• Partner with subject matter experts across the company to generate new marketing programs and direct or influence testing roadmaps for multiple channels including influencer marketing partnerships paid media social media digital user acquisition lifecycle PR and events.

Team Leadership & Development

• Lead mentor and develop a small high-performing team of marketing professionals fostering a culture of ownership accountability and rapid experimentation.
• Enable your team members to contribute productively by setting clear goals providing regular feedback and coaching and removing roadblocks to their success.
• Manage team resources effectively ensuring the right balance of hands-on execution from yourself and strategic delegation to the team.

Cross-Functional Collaboration

• Partner closely with functional leaders and their teams within user acquisition lifecycle/marketing automation creative content marketing PR Customer Experience and Brand Marketing to ensure a holistic strategy.

Leverage Data to Drive Decision-Making

• Own top-line marketing KPIs for the Backcountry vertical (Trials Conversions Retention Renewals) partnering with your team and functional leads to interpret results pressure-test hypotheses and iterate strategies using AI-enabled insight generation and analysis.

• Leverage data from market trends customer behavior and performance using AI-supported synthesis and pattern detection to refine strategy and identify new opportunities for impact.
• Partner closely with Business Intelligence and Finance teams to analyze the impact of marketing campaigns. Deeply understand subscription-based B2C business metrics (LTV:CAC ARPU ARR etc.) to identify and explore new opportunities and approaches.
• Effectively communicate Backcountrys performance learnings and plans across onX translating complex AI-supported analysis into clear actionable narratives for diverse stakeholders.

WHAT YOULL BRING

• 7 years of growth marketing experience
• A results-oriented entrepreneurial mindset and a passion for driving growth
• A shared passion for and ability to demonstrate onXs Company Values
• Bachelors degree or equivalent experience
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel monthly as needed for multiple days to a corporate office or other onX strategic location such as a Basecamp.

ADDED BONUSES

Though not required we would be thrilled to consider candidates with any of the following:

• Experience working in both startup and growth-stage environments
• Outdoor industry experience

WHERE TEAM MEMBERS ARE LOCATED

onX has created a thriving distributed workforce designed to foster connection collaboration and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula MT and established virtual workforce Basecamps in Austin TX; Charlotte NC; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA. As a distributed workforce we come together regularly for work and connection and team members are expected to travel quarterly with the potential for some roles to travel monthly.

HOW YOULL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. This role spans two levels and applicants can expect to make between $120000 to $195000 upon hire depending on level hired into. The pay range will vary based on experience skills certifications and education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance. Total rewards include:

• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO STO VTO quiet weeks and floating holidays

PERFORMANCE ESSENTIALS

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

#LI-Remote

At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

onX does not sell any Personal Information but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information see our.

As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.