Customer Lifecycle Marketing Manager

LogicGate is a global leader in Governance Risk and Compliance (GRC) solutions with a mission to deliver the software and capabilities enterprises and their people need to understand and manage their risks and transform them into strategic opportunities. Built by experts our award-winning Risk Cloud delivers over 40 purpose-driven solutions on a unified modern cloud platform for connected holistic risk and compliance management to scale with and meet the evolving risk landscape and organizational needs.

At LogicGate our people are the foundation of everything we do. We are committed to delivering an exceptional experience for our employees and our customers by empowering and enabling our people to take ownership make an impact and deliver their best work.

The Role

(Must be based in Chicago or Seattle)

As Customer Lifecycle Marketing Manager you will own the strategy and execution of data-driven programs that maximize customer lifetime value. Your mission is to drive product adoption reduce churn expand revenue and turn customers into advocates. Youll design and optimize sophisticated multi-channel campaigns across the customer journeyfrom onboarding through expansionensuring every customer realizes the full value of LogicGates platform.

This is a highly cross-functional individual contributor role where youll partner closely with Customer Success Sales Product & Operations to create seamless data-driven customer experiences that drive measurable business outcomes. Youll report to the Sr. Director of Growth Marketing.

Responsibilities

• Design and execute multi-channel upsell and cross-sell campaigns that drive revenue expansion by identifying high-propensity accounts and delivering personalized timely offers based on product usage customer health scores and buying signals
• Build and optimize retention programs that reduce churn through proactive engagement product adoption initiatives and early warning interventions for at-risk customers
• Own the customer advocacy engine by developing scalable programs to generate reviews (G2 Gartner etc.) capture compelling case studies and identify customer champions for reference calls testimonials and speaking opportunities
• Partner with Customer Success to design and execute data-driven onboarding and activation journeys (email in-app messaging webinars) that accelerate time-to-value and drive feature adoption
• Develop and manage customer engagement touchpoints including newsletters webinars virtual events and content programs that keep customers informed engaged and connected to the LogicGate community
• Support and scale local user group programs and regional customer events that strengthen community drive product education and surface expansion opportunities
• Lead marketing strategy and execution for LogicGates annual customer conference (Agility) including pre-event promotion attendee engagement and post-event follow-up to maximize ROI and customer sentiment
• Own customer segmentation strategy leveraging product analytics CRM data and customer health metrics to deliver highly targeted relevant campaigns that drive specific behaviors and outcomes
• Build an experimentation roadmap (A/B and multivariate testing) to continuously optimize messaging timing channels and journeys across the customer lifecycle
• Establish clear KPIs and reporting cadences that measure program performance against key business objectives (NRR churn rate product adoption customer satisfaction) and communicate results to cross-functional stakeholders

What You Bring

Required:

• 6 years of experience in customer marketing lifecycle marketing or growth marketing within B2B SaaS with a proven track record of driving retention expansion and customer lifetime value
• Deep expertise in building and executing data-driven customer programs across the post-sale journey from onboarding through advocacy
• Strong analytical skills with experience using customer data platforms product analytics tools (e.g. Pendo Amplitude Mixpanel) and marketing automation platforms (e.g. HubSpot Marketo) to segment audiences and measure impact
• Demonstrated ability to design and execute experimentation frameworks (A/B testing etc.) and use insights to optimize campaigns
• Exceptional project management skills with the ability to manage multiple programs simultaneously in a fast-paced cross-functional environment
• Excellent written and verbal communication skills with the ability to craft compelling customer messaging and influence stakeholders across the organization

Preferred:

• Experience in the GRC risk management or compliance software space
• Background in sales-led growth (SLG) B2B SaaS environments with complex enterprise sales cycles
• Hands-on experience with customer advocacy programs including review generation case study development and customer reference management
• Track record of successfully planning and executing customer events user groups or conferences