Web Analyst
Share
Job Location:
Durban - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Description
Web & Digital Performance Analytics
- Own the implementation maintenance and governance of web analytics tools across all digital platforms.
- Monitor website and digital platform performance including traffic journeys funnels and conversion metrics.
- Provide regular and ad hoc performance reports with clear business insights.
- Track and analyse digital KPIs including sessions users engagement rate bounce rate conversions and digital revenue.
User Behaviour & Journey Analysis
- Analyse user journeys to identify drop-off points friction areas and optimisation opportunities.
- Perform cohort segmentation and path analysis to understand customer behaviour.
- Support UX and product teams with behavioural insights to improve usability and experience.
Data-Driven Optimisation
- Support A/B and multivariate testing initiatives to improve conversion and engagement.
- Measure the impact of marketing campaigns content and product changes.
- Provide recommendations to improve acquisition funnels onboarding and conversion performance.
Tagging Tracking & Data Integrity
- Work closely with technology teams to define and manage tagging frameworks.
- Ensure data accuracy consistency and compliance across all tracking solutions.
- Perform routine data audits and quality checks.
Stakeholder Reporting & Enablement
- Translate complex data into clear actionable insights for non-technical stakeholders.
- Present insights and performance trends to marketing product and leadership teams.
- Act as a trusted digital measurement advisor to the business.
- Relationship management with enterprise providers.
Requirements
- Degree in a relevant field such as Data Analytics Statistics Marketing Computer Science or Information Systems.
- Google Analytics Adobe Analytics or similar analytics certification advantageous.
- Training in SQL data visualisation or statistical analysis advantageous
Experience:
- At least 35 years experience in a Web Analyst Digital Analyst or Data Analyst role.
- Proven experience working with digital analytics platforms such as Google Analytics or Adobe Analytics and google tag manager are essential.
- Experience in conversion rate optimisation (CRO) and A/B testing.
- Understanding of Google search engine optimisation or AEO is advantageous.
- Strong experience working with website mobile and digital campaign data.
- Experience working in agile or product-led environments.
- Demonstrated experience in delivering insights that drive measurable business outcomes.
Knowledge skills and attributes:
- Strong analytical and problem-solving skills.
- High attention to detail with strong data validation discipline.
- Ability to translate data into meaningful business insights.
- Strong communication and presentation skills.
- Ability to manage multiple priorities and stakeholders simultaneously.
- Strong understanding of customer behaviour in digital environments.
- Ability to work independently and within cross-functional teams.
- High level of curiosity and continuous improvement mindset.
- Strong commercial and business acumen.
Work Level
Skilled
Job Type
Permanent
Salary
Market Related
EE Position
Yes
Location
Durban
Required Experience:
IC
About Company
Ignition Group delivers efficient and exceptional business solutions globally, driven by the power of technology, data and people.
