Web Analyst

Web & Digital Performance Analytics

• Own the implementation maintenance and governance of web analytics tools across all digital platforms.
• Monitor website and digital platform performance including traffic journeys funnels and conversion metrics.
• Provide regular and ad hoc performance reports with clear business insights.
• Track and analyse digital KPIs including sessions users engagement rate bounce rate conversions and digital revenue.

  User Behaviour & Journey Analysis

• Analyse user journeys to identify drop-off points friction areas and optimisation opportunities.
• Perform cohort segmentation and path analysis to understand customer behaviour.
• Support UX and product teams with behavioural insights to improve usability and experience.

  Data-Driven Optimisation

• Support A/B and multivariate testing initiatives to improve conversion and engagement.

• Measure the impact of marketing campaigns content and product changes.
• Provide recommendations to improve acquisition funnels onboarding and conversion performance.

  Tagging Tracking & Data Integrity

• Work closely with technology teams to define and manage tagging frameworks.
• Ensure data accuracy consistency and compliance across all tracking solutions.
• Perform routine data audits and quality checks.

  Stakeholder Reporting & Enablement

• Translate complex data into clear actionable insights for non-technical stakeholders.
• Present insights and performance trends to marketing product and leadership teams.
• Act as a trusted digital measurement advisor to the business.
• Relationship management with enterprise providers.

• Degree in a relevant field such as Data Analytics Statistics Marketing Computer Science or Information Systems.
• Google Analytics Adobe Analytics or similar analytics certification advantageous.
• Training in SQL data visualisation or statistical analysis advantageous

Experience:

• At least 35 years experience in a Web Analyst Digital Analyst or Data Analyst role.
• Proven experience working with digital analytics platforms such as Google Analytics or Adobe Analytics and google tag manager are essential.
• Experience in conversion rate optimisation (CRO) and A/B testing.
• Understanding of Google search engine optimisation or AEO is advantageous.
• Strong experience working with website mobile and digital campaign data.
• Experience working in agile or product-led environments.
• Demonstrated experience in delivering insights that drive measurable business outcomes.

Knowledge skills and attributes:

• Strong analytical and problem-solving skills.
• High attention to detail with strong data validation discipline.
• Ability to translate data into meaningful business insights.
• Strong communication and presentation skills.
• Ability to manage multiple priorities and stakeholders simultaneously.
• Strong understanding of customer behaviour in digital environments.
• Ability to work independently and within cross-functional teams.
• High level of curiosity and continuous improvement mindset.
• Strong commercial and business acumen.