Content Planner (Media Option)
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
What Youll Do:
- Prepare content plans and strategies according to the clients brief and tasks set by the client acquisition manager and account manager
- Approve the content plan and coordinate the realization of the proposed offer with the client through the client acquisition manager and account manager
- Conduct technical support and monitoring of current advertising campaigns compilation of reports analysis evaluation and adjustment of results of advertising campaigns
- Allocate budget appropriately to each channel as per campaign objectives and goals
- Manage cost and price negotiation with publisher websites Influencers KOLs and content agencies and outsources
- Quote the price for media plans and manage campaign profitability as the company standard
- Recommend effective strategies and channels and confidently present a well-thought-out presentation to clients
- Explore new media & content channels and tools
Requirements
Who you are:
- Bachelors degree or higher in Communication Arts Advertising Marketing or related field
- 2 years of working experience in content/ KOL planning and execution
- Knowledge in Content placement influencers and KOLs
- Have knowledge of platform algorithms how to successfully generate views reaches and engagement in each social media channel
- Computer skills - MS Office Excel PowerPoint
- Knowledge of basic indicators and principles of how to measure and optimize content performance
- English - Intermediate Thai - Advanced/ Native
- Ability to analyze information and make decisions
Will be a plus:
- Good KOLs planning skills
- Advertising agency experience
- Know online metrics of video views reach engagement and CTR
- Energetic with good personality and interpersonal skills.
- On-site shooting experience with KOLs
Languages proficiency
Fluent Thai
Key Skills
- Google Marketing Platform
- Google Ads
- Math
- Media Buying
- Media Planning
- Pivot tables
- Adobe Audience Manager
- Microsoft Powerpoint
- Research Experience
- Microsoft Excel
- DoubleClick
- DoubleClick for Publishers
About Company
Santa Monica-based MGID is one of the first native performance advertising platforms worldwide and services thousands of publishers with billions of news stories every day, delivering marketing solutions for advertisers that key into consumer interests without disrupting their online ... View more
