Senior MarTech Consultant (Braze)

Job Description:

We Dream. We Do. We Deliver.

At Merkle a dentsu company we power the experience economy. Whether were building the next great app running CRM at scale for global brands delivering technology architectures that support millions of users or providing world-class data identity and insights solutions its all in the name of crafting experiences that set brands apart from the competition. Backed by dentsus legacy of innovation and creativity originating in Japan weve spent over 35 years helping brands build loyalty drive growth and connect meaningfully with their audiences.

Weve been named a global Leader by top industry analyst firms in categories as wide-ranging as digital transformation and commerce experience design engineering and technology integration digital marketing data science CRM and loyalty and customer data management.

Key responsibilities:

The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients. This includes translating business and marketing requirements into actionable solution designs configuration plans and customer lifecycle programs. The role serves as the strategic and technical bridge between marketing data engineering and business stakeholders to ensure successful project delivery.

Responsibilities include:

• Designing cross-channel customer journeys and lifecycle campaigns using Braze Canvas and other MarTech tools (Salesforce Adobe Hubspot)

• Leading MarTech solution design including segmentation logic data schema definition event structures and behavioral triggers.

• Advising clients on the effective use of Braze features such as Canvas Currents Catalogs Connected Content Liquid templating and advanced segmentation.

• Acting as a subject matter expert in workshops pitches and client discussions related to Braze and broader marketing technology ecosystems.

• Contributing to the strategic development of MarTech capabilities methodologies and reusable frameworks.

• Collaborating with internal teams to resolve questions escalations and technical challenges.

• Coaching and mentoring junior team members on MarTech concepts platforms and consulting skills.

Required experience and skills:

• 2 years of hands-on experience with Braze or comparable marketing automation platforms (Salesforce Adobe HubSpot).

• Strong understanding of digital marketing concepts including segmentation personalization journeys and consent management.

• Working knowledge of HTML SQL and Liquid or similar templating approaches.

• Familiarity with data layers CDPs APIs

• Ability to explain complex technical concepts to non-technical stakeholders in a clear structured manner.

• Proactive solution-oriented mindset with the ability to work effectively in fast-paced project environments.

• Fluent in German and English

Why choose Merkle

Innovation at Our Core: As part of dentsus global network Merkle pushes the boundaries of customer experience integrating creativity technology and data to drive real-world impact. For over 35 years weve been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16000 employees across 30 countries and part of a 70000 employees network at dentsu Merkle blends global insights with a deep understanding of local markets to deliver personalized effective solutions.

Collaborative Culture: At Merkle your ideas and contributions truly matter. Youll join a team that fosters innovation collaboration and creative problem-solving. Together we work on impactful international projects making meaningful connections every step of the way.

Your Benefits at Merkle:

• Social Impact: Enjoy 2 additional volunteering days to support your passion project
• Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assisstance program to support your well-being
• Sustainability: Work CO₂-neutral in our offices that use renewable energy
• Academy: Access training and development opportunities through our network and our in-house dentsu Academy.
• Learning Allowance: Receive 40 additional hours per year for personal and professional development on top of statutory educational leave.
• Corporate benefits platform
• Company pension plan
• Bike leasing program
• Workation possiblity
• Referral bonus program
• Office Dogs: Bring your furry friends to our offices in Hamburg Augsburg Munich Berlin & Düsseldorf

Your general Conditions at Merkle:

• Vacation: Enjoy 27 days off per year
• Work Model: Flexible working hours with flexitime and home office options with overtime recorded from minute one
• Daily Booster: Fresh fruit and coffee with (oat) milk available daily in our offices

Ready to join the team Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.

*At dentsu Diversity Equity and Inclusion (DEI) is central to our vision: To be at the forefront of people-centered transformations that shape society.

We cherish the unique talents and perspectives of all individuals welcoming applicants regardless of gender gender identity nationality religion ethnicity cultural background sexual orientation age physical or mental ability. By embracing diverse perspectives we create meaningful change and sustainable growth for our people clients and society. Our hiring decisions are guided by qualifications and role-specific requirements ensuring a workplace free from discrimination and harassment.

#LI-MERKLE
#LI-HYBRID

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