Senior Vice President, Sales

The Sr. Vice President of Sales (SVP Sales) is accountable for achieving Blue Herons annual and multi-year sales goals through a disciplined high-performance revenue engine that reflects the brands promise of design-led development and elevated living. At a pivotal moment in the companys growth this leader will blend luxury-market sophistication with the rigor of a modern AI-enabled sales organization to drive execution across the Communities and custom homes using advanced analytics and predictive insight to improve decision-making and conversion without compromising the bespoke client experience. Partnering with Revenue Operations and Marketing they will optimize the conversion journey and sustain performance against ambitious growth targets. Equally focused on brand elevation and results this executive will build a world-class sales team and broker network committed to profitable growth exceptional client experiences and market expansion collaborating closely with peers to ensure a seamless path from lead to ownership.

The SVP Sales will partner closely with Blue Herons Revenue Operations function which is intentionally designed as an independent data-driven layer that sits between Sales and Marketing rather than within either function. Revenue Operations provides objective AI-enabled insight into pipeline health forecasting accuracy conversion dynamics pricing effectiveness and deal riskoffering an unbiased view of what is truly driving revenue performance. Through this partnership Sales gains a clear fact-based perspective on demand quality buyer intent and execution gaps enabling smarter prioritization more accurate forecasting and faster course correction. This structure replaces intuition-only decision-making with shared accountability disciplined execution and a unified focus on profitable growth and long-term enterprise value.

Core Responsibilities

Company Growth Strategy

• Shape and execute Blue Herons long-term growth strategy.
• Align sales performance with the companys broader vision for market expansion profitability and brand leadership.
• Ensure sales insights and market feedback inform strategic decisions on product mix pricing and customer experience.
• Translate enterprise strategy into disciplined execution that drives sustained measurable growth and long-term enterprise value creation.

Sales Strategy & Revenue Delivery

• Own and deliver annual sales targets across product offerings.
• Drive growth expansion and profitability through a disciplined data-driven sales engine supported by high-touch client engagement and best-of-breed realtor partners.
• Partner with Marketing and Revenue Operations to establish clear KPIs dashboards and performance rhythms that drive accountability and continuous improvement.
• Lead forecasting funnel management and analytics to make data-informed decisions and proactively adjust strategy pricing and tactics in response to market dynamics.

Sales Culture & Team Leadership

• Build and sustain a high-performance sales culture rooted in accountability integrity and excellence.
• Attract develop and retain top talent in a competitive luxury market.
• Implement structured onboarding training coaching and capability development across all business lines.
• Enforce disciplined CRM usage pipeline hygiene speed-to-lead standards and rapid SQL follow-up to improve conversion predictability.
• Develop clear playbooks performance standards and operating rhythms.
• Collaborate closely with Marketing Design & Construction Finance and Client Experience to ensure alignment between sales execution and operational excellence.

Client Journey & Experience

• Champion a seamless end-to-end client journey in partnership with Marketing and Client Experience teams.
• Elevate the Client Experience Center as a high-impact conversion hub where prospects move effortlessly from curiosity to commitment.
• Ensure frictionless personalized and memorable handoffs from inquiry to consultation to closing.
• Build a culture of empathy and precision that turns satisfied clients into passionate advocates of Blue Heron living.

Market Insight Innovation & Differentiation

• Serve as an outward-facing ambassador for Blue Heron identifying market trends buyer insights and competitive dynamics.
• Refine strategy to sustain Blue Herons edge in the ultra-luxury home market.
• Elevate brand presence through curated events broker engagement and strategic relationships with UHNW buyers and key intermediaries.
• Develop and oversee a high-caliber referral ecosystem spanning wealth managers family offices attorneys and private concierges.
• Represent Blue Heron in industry forums and luxury networks embodying the companys creativity discipline and commitment to redefining modern luxury living.

Sales Technology

• Partner with Revenue Operations to optimize the sales technology stack for efficiency visibility and revenue performance.
• Ensure CRM analytics and automation tools drive data integrity pipeline accuracy and actionable insight.
• Integrate sales systems with Marketing and Revenue Operations to enable seamless lead intelligence and smarter prioritization.
• Evaluate emerging tools to enhance forecasting buyer engagement and team productivity ensuring technology investments directly support measurable growth.

Qualifications & Experience

• Bachelors degree MBA or advanced business degree preferred.
• 15 years of progressive sales leadership experience with at least 710 years in senior leadership roles overseeing multi-line revenue responsibility.
• Demonstrated success delivering significant revenue growth and achieving annual and multi-year sales targets.
• Proven experience selling to high- and ultra-high-net-worth clientele within luxury residential real estate or comparable high-touch industries (e.g. luxury hospitality private aviation wealth management fine art bespoke design premium automotive).
• Strong financial and business acumen including forecasting margin management and data-driven decision-making.
• Advanced proficiency in CRM platforms pipeline management and sales analytics tools; demonstrated ability to improve conversion metrics and forecast accuracy.
• Proven ability to build scale and lead high-performing sales teams including recruiting performance management and incentive design.
• Executive presence with exceptional communication relationship-building and cross-functional leadership skills.
• Experience partnering closely with Marketing Revenue Operations Finance and Client Experience teams to drive aligned growth strategies.