Director of E-Commerce (mfd)
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
YOUR MISSION
Ready to rethink nutritionAt yfood weve been pioneering good food for everyday life since 2017 offering balanced convenient and truly delicious options. With our products weve created an entirely new category: Smart Food. Active across Europe growing fast and always on the lookout for fresh ideas. If you want to be part of a dynamic team thats revolutionising the food industry yfood is the place for you.
Lead and scale yfoods global e-commerce business as a core pillar of the omnichannel growth strategy driving revenue profitability and international expansion in close alignment with local market and retail priorities.
- Full ownership of the global E-Commerce P&L (DTC and Amazon) including revenue margin pricing promotions and product offering
- Lead E-Shop & Tech Stack (Shopify) Performance Marketing and CRM teams
- Own forecasting budgeting and integrated business planning across markets
- Drive international market roll-outs and use e-commerce as an enabler for retail and omnichannel expansion
- Scale performance marketing conversion and Customer Lifetime Value including subscription models
- Evolve CRM towards retention- loyalty- and lifecycle-driven growth
- Own the e-commerce technology and UX roadmap to ensure scalability and speed
- Act as strategic counterpart to Influencer Marketing as part of the acquisition and mid-funnel setup (non-disciplinary)
WHAT YOU NEED TO SUCCEED
- 812 years of experience in E-Commerce Digital Growth or performance-led businesses
- Proven P&L ownership and strong commercial mindset
- Deep expertise in performance marketing CRO and CRM
- Experience in international and omnichannel environments preferred
- Excellent communication skills (Englisch C1))
WHAT DRIVES US
Were a little different and thats exactly what makes us who we are:
- Passion: Were passionate about what we do. Full of energy optimism and hungry for whats next.
- Responsibility:We have each others backs take responsibility and give it our all when it really matters.
- Professionalism: We take our work seriously but not ourselves too much. Were open straightforward and always on equal footing. No bullshit no egos. Just teamwork.
- Innovation: We prefer Why not over Thats how its always been done. We love new ideas unconventional approaches and never stand still
(WH)yfood
What we offer
- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
- yfood goes international.Although Germany is our home base we have created a dynamic and colorful environment with our international markets where many exciting topics are waiting for you.
- Agility is key.Thats why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Go with the flow.We contribute 30 to your public transportation ticket
- Vacation is important.Thats why we give you 30 days of paid vacation per year.
- yfood keeps you fit.With a subsidized EGYM Wellpass membership you can do something good for yourself for just 29 per month. We also offer workshops and campaigns (e.g. Yoga Breathwork Soccer Pickleball) as part of our health management &
- Train your taste buds.Everyone who wants to is part of our Sensory Team. So try new products varieties or flavors before anyone else. Otherwise theres as much yfood as you can carry for free of course in all our offices but also if you work remotely.
- As a start-up you often have to fight with clichés. But some of them are true. Thats why we also offer a fruit basket your free caffeine kick or the still water.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
CONTACT
Katharina Bauer
Talent Acquisition Manager
Equal Opportunity Employer
At yfood we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.
We welcome applications from all individuals regardless of age race nationality ethnicity religion gender sexual orientation gender identity or expression marital status disability or any other characteristic protected by applicable laws.
Applications from people with disabilities are explicitly encouraged.
About us
With yfood we are the market leader in the smart food category in Germany a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017 we have been making innovative complete food in the form of drinks bars as well as powders enabling simpler better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example we use resources responsibly and have been a carbon-neutral company since 2021. Currently more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets including the UK France and the Netherlands.
Required Experience:
Director
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, ... View more
