Lead Consultant, Data and Marketing Effectiveness
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP) a pure holding company established on January 1 2020 the Dentsu Group encompasses two operational networks: dentsu japan network which oversees Dentsus agency operations in Japan and dentsu international its international business headquarters in London which oversees Dentsus agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65000 dedicated professionals the Dentsu Group provides a comprehensive range of client-centric integrated communications media and digital services through its five leadership brandsCarat dentsu X iProspect Dentsu Creative and Merkleas well as through Dentsu Japan Network companies including Dentsu Inc. the worlds largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Job Description
Were seeking an experienced forward-thinking marketer who is not only well-versed in Marketing MarTech and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is first and foremost a marketer with a passion for strategy who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.
Key Responsibilities
Campaign Optimization & Customer Journeys:Design develop and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.
MarTech Consultation:Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.
Opportunity Identification:Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.
Strategic Leadership:Lead client workshops whiteboarding sessions and strategy discussions co-creating marketing strategies that help clients mature digitally.
Project Ownership:Lead consulting implementation and managed services projects across a diverse suite of MarTech tools and platforms.
Pre-Sales & Client Management:Own pre-sales targets helping clients achieve marketing effectiveness and nurturing relationships for long-term success.
Requirements :
Analytical Mindset:Strongly analytical with the ability to translate business goals into actionable technical solutions.
MarTech Proficiency:Hands-on experience with key platforms like CDP (Tealium Segment) or CEP (SFMC Braze) driving marketing strategies with data-driven insights.
Strategic Vision:Ability to juggle multiple clients and projects maintaining both a high-level strategic view and a detailed understanding of technical execution.
Relevant Experience: 3-4years of experience in utilizing MarTech and data to deliver impactful marketing strategies.
Workshop Facilitation:Proven experience in leading and delivering client workshops and strategy sessions.
Passion for Innovation:A strong passion for technology data and a love for sharing and selling your ideas to clients and stakeholders.
Flexibility:Willingness to travel as required to meet client needs and drive project success.
Consulting Background: Experience in delivering consulting or digital maturity projects is highly desirable.
#LI-DNI
Location:
SingaporeBrand:
Happy MarketerTime Type:
Full timeContract Type:
PermanentRequired Experience:
Contract
Key Skills
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
