Lead Consultant, Data and Marketing Effectiveness
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description:
Were seeking an experienced forward-thinking marketer who is not only well-versed in Marketing MarTech and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is first and foremost a marketer with a passion for strategy who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.
Key Responsibilities
Campaign Optimization & Customer Journeys: Design develop and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.
MarTech Consultation: Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.
Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.
Strategic Leadership: Lead client workshops whiteboarding sessions and strategy discussions co-creating marketing strategies that help clients mature digitally.
Project Ownership: Lead consulting implementation and managed services projects across a diverse suite of MarTech tools and platforms.
Pre-Sales & Client Management: Own pre-sales targets helping clients achieve marketing effectiveness and nurturing relationships for long-term success.
Key Qualifications
Analytical Mindset: Strongly analytical with the ability to translate business goals into actionable technical solutions.
MarTech Proficiency: Hands-on experience with key platforms like CDP (Tealium Segment) or CEP (SFMC Braze) driving marketing strategies with data-driven insights.
Strategic Vision: Ability to juggle multiple clients and projects maintaining both a high-level strategic view and a detailed understanding of technical execution.
Relevant Experience: 5-6 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.
Workshop Facilitation: Proven experience in leading and delivering client workshops and strategy sessions.
Passion for Innovation: A strong passion for technology data and a love for sharing and selling your ideas to clients and stakeholders.
Flexibility: Willingness to travel as required to meet client needs and drive project success.
Consulting Background: Experience in delivering consulting or digital maturity projects is highly desirable.
This is an exciting opportunity for someone who thrives at the intersection of marketing technology and strategyready to help clients unlock their digital potential.
Location:
SingaporeBrand:
Happy MarketerTime Type:
Full timeContract Type:
PermanentRequired Experience:
Contract
Key Skills
- Sales Experience
- B2B Sales
- Marketing
- Pardot
- Financial Concepts
- Marketing Automation
- Media Planning
- Salesforce Marketing Cloud
- Multichannel Marketing
- Social Media Management
- negotiation
- Lead Generation
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
