Strategic Data Leadership

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The Head of Digital Data Insight (DDI) manages the DDI team ensuring all data initiativesfrom automated targeting to resource-saving technical integrationsare delivered successfully. This work must result in measurable increases in pipeline quality seller productivity and uplift in bookings. This role is the critical link between data resources and the sales organization.

Team Summary Digital Data Insight team

The Digital Data Insight (DDI) team is the central engine for Business Development & Sales operational efficiency. Our core mission is to execute an Elevate & Automate strategy:

Elevate the entire sales forces focus to high-value activities by providing them with timely high-quality and actionable data.

Automate and remove high-volume time-consuming administrative data tasks (e.g. manual targeting list building profiling) from customer-facing sales roles (SDEs/AEs). This is primarily focused on supporting high-volume campaigns running across corporate and partner-driven territories.

The DDI team comprises two operationally critical groups who collaborate under the head of DDIs direction:

Generalist Digital Data Insight Analysts: Structuring and ensuring CRM data quality for customer-facing sales roles as well as providing sales & SDE recommendations on top potential accounts based on compelling event signals to maximize bookings conversion.

Technical Digital Data Insight Analysts: Identifying process automation opportunities to maximize SDE & Seller productivity such as connecting sales systems via APIs as well as implementing territory planning & CRM enrichment tools.

The DDI team owns the data pipeline that directly converts raw organizational data into tangible pipeline and revenue impact.

Key Responsibilities: Leadership Strategy and Impact

1. Strategic Data Governance & Vision

Define the DDI Roadmap: Establish the strategic direction priorities and the roadmap for all digital data initiatives linking DDI activities to the companys annual bookings and pipeline creation goals.

Oversee the Data Strategy: Govern the end-to-end process of Target Account List (TAL) management ensuring the automated integration of all internal data (closed/ongoing deals) and external data (compelling events such as IPOs / funding rounds) to maximize target quality and seller focus while provide profiling services.

2. Team Leadership & Resource Management

Lead Mentor and Develop the DDI Team: Setting performance targets and managing skill development across both technical and business domains.

Optimize Execution & Governance: Oversee the Technical Digital Data Analysts work in designing and implementing automation and API integrations with profiling vendors (e.g. data vendors like ZoomInfo) to achieve maximum business impact.

o Example of Impact: Direct the team to maintain efficient data strategy and API-driven profiling service that results in an annual operational saving of a minimum of 176k EUR compared to provisioning individual seller licenses.

Drive Strategic Insight: Direct the General Digital Data Analysts to provide actionable intelligence and reporting on seller productivity pipeline velocity and the performance of targeted lists.

3. Quantifiable Business Impact & Stakeholder Management

Measure Elevate & Automate Success: Develop and report on key performance indicators (KPIs) that directly quantify the time saved for sellers and the corresponding increase in high-value activities (e.g. the number of qualified opportunities closed opportunities with DDI targeted accounts and/or profiled accounts created per seller).

Stakeholder Alignment: Serve as the primary point of contact for Sales Leadership Marketing and Partnerships team using data insights to influence strategic decisions.

Budget & Vendor Management: Own the budget for sales-related data tools and data enrichment platforms including ZoomInfo Lead Genius and Lusha negotiating contracts and maximizing the return on investment for all purchased data assets.

Education & Qualifications

Proven Leadership Experience: Minimum 5 years of experience leading a data-focused team within a B2B Sales Sales Operations or Sales Enablement environment is required.

Education: Bachelors or masters degree in business Data Science Computer Science or a related quantitative field.

Sales Acumen (Preferred): Direct experience in a sales role or a strong understanding of the end-to-end sales cycle and commercial motions is highly preferred.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

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Requisition ID: 442948 Work Area: Sales Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid