User Acquisition (UA) Director
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Job Summary
Who We Are:
At NaturalMotion we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UKs Best Places to Work in games for eight consecutive years and were proud to be part of the Zynga and Take-Two Interactive family.
Position Overview:
The NaturalMotion Marketing Team is seeking a Director of User Acquisition to lead our global advertising strategy and drive user this role youll combine analytical rigor with business acumen to oversee large-scale campaigns mentor a growing team and shape our creative direction. If youre a data-driven leader who thrives in fast-paced environments and wants to directly influence business growth this is your opportunity to make an impact.
We embrace a hybrid work environment. Within this role you will work 2-3 days per week in our London office and the remaining days at home.
What Youll Do:
- Drive and optimize global mobile marketing campaigns across Ad Networks and media platforms
- Demonstrate deep expertise in ad attribution and tracking using mobile measurement partners (e.g. TUNE Adjust AppsFlyer Kochava)
- Develop mid-to-long-term business and technical ad product strategy to drive next-generation player acquisition at NaturalMotion
- Lead performance planning for newly launched games ensuring execution maximizes value and ROI
- Create advertising plans define performance metrics and establish budgets aligned with studio goalswith agility to pivot as priorities shift
- Monitor optimize and report on campaign performance on an ongoing basis
- Identify and evaluate new partners platforms and optimization opportunities to enhance campaign performance
- Design test plans measure results and translate findings into actionable recommendations
- Collaborate with International and Localization teams to support regional advertising strategies
- Prioritise high-impact testing opportunities oversee execution track results and communicate insights to game and marketing teams
- Conduct daily weekly and quarterly budget forecasting and performance reporting
What You Bring:
- Experience working in dynamic environments
- Proven track record in mobile consumer advertising or media buying with demonstrated measurable results
- Strong analytical mindset with experience in metrics-driven organizations
- Advanced Excel proficiency and an intuitive grasp of data interpretation
- Problem-solving mentality: You break down complex unfamiliar challenges into manageable components and drive solutions
- Experience in both strategic planning and hands-on daily execution and optimization across medium to long-term initiatives
- Demonstrated ability to influence and align stakeholders across functions without direct authority
- Excellent interpersonal and communication skills both written and verbal
- Comfortable working in fast-paced dynamic environments
- Genuine passion for social gaming analytics and advertising
Bonus Points:
- Expertise in Mobile Display SEM and/or Facebook advertising
- SQL and/or programming experience
- Previous people management or team leadership experience
- Background in gaming iGaming and/or entertainment industry
#LI-Hybrid
We are proud to be an equal opportunity employer which means we are committed to creating and celebrating diverse thoughts cultures and backgrounds throughout our organization. Employment with us is based on substantive ability objective qualifications and work ethic not an individuals race creed color religion sex or gender gender identity or expression sexual orientation national origin or ancestry alienage or citizenship status physical or mental disability pregnancy age genetic information veteran status marital status status as a victim of domestic violence or sex offenses reproductive health decision or any other characteristics protected by applicable law.
As an equal opportunity employer we are committed to providing the necessary support and accommodation to qualified individuals with disabilities health conditions or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram WhatsApp or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack and you should not engage. Zyngas in-house recruitment team will only contact individuals through their official Company email addresses (i.e. via a email domain).
Required Experience:
Director
Key Skills
- CSS
- InVision
- Balsamiq
- HTML5
- Information Architecture
- Ux
- Usability
- Fireworks
- User Research
- UI
- Axure
- Experience Design
