Copywriter (fixed term contract)

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years we have a long history of innovation in savings and investments combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments Asset Management and Life work together to provide access to balanced long-term investment and savings solutions.

Through telling it like it is owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

About the Role

Were looking for a talented self-driven confident copywriter to write compelling new messaging for a range of flagship product communications which support our commercial objectives and resonate powerfully with our target audiences. At M&G our ethos is to put customers at the heart of everything we do and this role pu.

You will play a key role in articulating and expanding the distinctive benefits of our key propositions principally PruFundour flagship smoothed investment solution. Youll shape how we tell the PruFund story to advisers helping them to understand and articulate the Funds unique benefits in an increasingly volatile and uncertain world.

Key Responsibilities

• Write clear compelling and compliant copy for product collateral web content and promotional materials across digital and print.
• Translate complex investment concepts into engaging narratives that resonate with financial advisers and clients.
• Collaborate with marketing investment compliance and digital teams to ensure messaging is accurate consistent and aligned with our brand tone of voice.
• Understand and execute against product messaging frameworks content journeys and thought leadership research campaigns.
• Ability to work flexibly in a fastmoving environment while managing a range of stakeholders.

About You

• Ability to write with clarity authority and emotional impactbalancing technical accuracy with high levels of accessibility understanding and persuasion.
• Ability to flex the technical pitch and tone of articles depending on the sophistication of the audience for example either adviser or advised consumer.
• An understanding of content principles: message hierarchy tone of voice content flow and brand guidelines.
• An understanding of investment principles diversification and multi-asset funds.
• Accuracy attention to detail and an ability to work to challenging deadlines.
• Financial services experience and an understanding of adviser-client dynamics.
• Comfortable working in a regulated environment collaborating with compliance teams with an understanding of financial and non-financial promotions.

Desirable

• Ideally some experience writing for the asset management or financial services industry is desirable with a focus on investment products or adviser communications.
• An understanding of insured funds particularly smoothed or with profits funds would be desirable.
• Ideally a working knowledge of FCA financial promotions rules and COBS guidelines is also desirable.
• Experience with Aprimo or other digital asset management systems would also be beneficial.

If this sounds like you please apply with some examples of your written work.

Work Level: Experienced Colleague

Recruiter: Phoebe Ewers

Close Date: 26th February 2026

What we offer:

At M&G were committed to helping you thrive and supporting your wellbeing both at work and beyond. Our benefits are designed to help you balance your professional and personal life while planning confidently for your future. Our UK benefits include:

• As a savings and Investments firm we are proud to offer a valuable pension scheme of 18% with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.

• Enjoy 38 days annual leave including bank holidays with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy to balance your work and personal commitments.

• Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity adoption surrogacy and paternity leave - as supporting families is a core aspect of our inclusive culture.

• Health & Protection cover including Private Healthcare Critical Illness cover and Life Assurance for you with family options - for peace of mind.

To explore more about life at M&G and our full benefits offering visit Life at M&G

We have a diverse workforce and an inclusive culture at M&G underpinned by our policies and our employee-led networks who provide networking opportunities advice and support for the diverse communities our colleagues represent. Regardless of gender ethnicity age sexual orientation nationality disability or long term condition we are looking to attract promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader and we welcome applications from candidates with long-term health conditions disabilities or neuro-divergent conditions.

Ifyou need assistanceor an alternative means of applying for a role due to a disability or additional needpleaselet usknow by contacting us at: