991 SocialDigital Media Growth Specialist
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Job Location:
Fayetteville, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Title: Social & Digital Media Growth Specialist
Company: ABF Healthcare Services Inc.
Location: On-site in-office
Employment Type: Full Time
About ABF Healthcare Services Inc.
ABF Healthcare Services Inc. is committed to improving access outcomes and patient experiences through high-quality compassionate healthcare services. As we continue to grow were expanding our digital presence to better connect with patients caregivers partners and communities.
Position Summary
The Social & Digital Media Growth Specialist is responsible for driving audience growth engagement and brand visibility across ABF Healthcare Services digital platforms. This role blends strategy creativity analytics and healthcare compliance to expand our reach while maintaining trust accuracy and professionalism.
Youll own the day-to-day execution of social and digital growth initiatives turning content into measurable results.
Key Responsibilities
- Develop and execute social and digital media growth strategies aligned with ABFs brand and business goals
- Manage and grow presence across platforms such as Facebook Instagram LinkedIn X (Twitter) YouTube and emerging channels
- Create schedule and optimize engaging content (graphics short-form video copy campaigns)
- Monitor platform trends and algorithm changes to maximize reach and engagement
- Track analyze and report on KPIs including follower growth engagement rates traffic and conversions
- Collaborate with marketing clinical and leadership teams to ensure content accuracy and brand consistency
- Manage paid social campaigns when applicable including audience targeting and performance optimization
- Ensure all content complies with healthcare regulations HIPAA standards and company policies
- Engage with comments messages and online communities in a professional brand-appropriate manner
- Support website email and broader digital marketing initiatives as needed
Required Qualifications
- 2 years of experience in social media digital marketing or growth marketing
- Proven track record of growing social media audiences and engagement
- Strong understanding of social analytics tools and performance reporting
- Excellent written and visual communication skills
- Ability to balance creativity with data-driven decision making
- High attention to detail and strong organizational skills
- Comfort working in a regulated or compliance-focused environment
Preferred Qualifications
- Experience in healthcare wellness or regulated industries
- Familiarity with HIPAA healthcare advertising guidelines or patient privacy standards
- Experience with paid social advertising platforms
- Basic graphic design or video editing skills (e.g. Canva Adobe CapCut)
- Knowledge of SEO email marketing or CRM-driven campaigns
What We Offer
- Opportunity to make a real impact in healthcare and patient engagement
- Collaborative and mission-driven work environment
- Professional growth and development opportunities
Required Experience:
Senior IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
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