Creative MKTG III AMZ16830.6

Employer: Services LLC
Position: Creative MKTG III (multiple positions available)
Location: New York NY

Multiple Positions Available:

the brands advertising strategy on Amazon by identifying and articulating the correct business and/or marketing problem to solve often reframing client briefs to better align with customer needs and Amazons capabilities.
business challenges and marketing goals to determine campaign objectives and ensure strategic alignment with both client KPIs and Amazons platform capabilities.
mastery in using Amazon data tools and interpreting data leveraging 1P and 3P customer data category data competitive intelligence market trends and cultural insights to define the strategic direction for creative campaigns.
comprehensive and inspiring creative briefs that contain all key information creative teams require to develop high-impact customer-centric campaign ideas.
specific customer pain points and write briefs that address customer challenges provide thought starters that solve them and create frameworks that match tactics to business objectives.
closely with art directors copywriters designers developers solutions managers and content producers to ensure campaigns are insight-led creatively compelling and deliver on the original brand strategy.
the creative development of ideas to ensure they are on-brief compelling and customer-centric.
and nurture strong client relationships by understanding their brand priorities educating them on Amazons advertising value proposition and proactively identifying solutions that support their long-term success.
compelling and persuasive pitch narratives that bring together data (qualitative and quantitative) creative rationale and platform capabilities into one coherent strategic argument.
strategic frameworks and recommendations to senior clients agencies and internal stakeholders across a variety of formats including written documents visual presentations and verbal storytelling.
internal and external workshops that align stakeholders simplify complex problems and unlock new creative and media opportunities for brand partners.
integrated communications maps that demonstrate how Amazon-owned properties and media placements interact with one another and with the customer journey to deliver full-funnel impact.
as a subject matter expert across Amazon Advertisings ecosystem of surfaces and products including display streaming audio brand stores and custom interactive formats to inform channel strategy and customer experience.
with sales account teams and Brand Innovation Lab Solutions Managers on account planning and media recommendations that support strategy-aligned creative proposals.
white space opportunities and emerging trends to develop strategic campaign recommendations and help brands discover new ways to grow within Amazons ecosystem.
the development and execution of campaign measurement plans conducting brand-lift studies identifying engagement metrics and other custom analytics to assess performance and identify opportunities to improve future results.
post-campaign analyses in collaboration with internal teams to evaluate creative and media effectiveness against pre-determined KPIs and present insights back to client stakeholders.
internal reviews of unsuccessful campaign pitches to identify gaps or opportunities to refine future strategy and increase win rate.
campaign QA and delivery by ensuring reporting requirements are established upfront and that tracking aligns with strategy and client expectations.
the evolution of Brand Innovation Labs strategic offerings by developing new frameworks briefing templates and best practices that improve process efficiency and campaign outcomes.
Amazons strategic point of view for clients by articulating why Amazon is uniquely positioned to solve their brand challenges grow customer engagement and deliver measurable business results.
and inspire junior strategists and creatives by modeling strong strategic thinking proactive problem-solving and collaborative leadership.
as a key decision-maker alongside the Creative Director and Solution Manager throughout the full campaign lifecycle from intake through ideation execution and wrap.
ownership by stepping in across campaign needs driving alignment across cross-functional teams and ensuring that all deliverables are strategically sound and creatively excellent.

(40 hours / week 8:00am-5:00pm Salary Range $155400.00/year to $210300.00/year)

is an Equal Opportunity Affirmative Action Employer Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation


A Bachelors Degree or foreign equivalent in Advertising Communications Marketing Psychology Data Analytics Anthropology Business Administration or a related discipline and 4 years of experience as a brand strategist brand planner brand manager creative strategist or a related occupation. Alternatively employer will accept 4 years of experience as a digital strategist account director marketing consultant or a related occupation in lieu of a Bachelors Degree.

Experience must include the following:

1.4 years of experience with PowerPoint Word Excel and Keynote.
2.4 years of brand strategy development brand planning and communications experience at advertising agencies and/or in-house creative departments.
3.4 years of experience with analytics creative thinking and process.
4.4 years of experience with measurement tools including MRI Comscore Nielsen Simmons etc.
5.4 years of experience with interactive and/or digital advertising that solve customer or business problems.

The pay range for this position in New York New York is $155400.00/year to $210300.00/year; however base pay offered may vary depending on job-related knowledge skills and experience A sign-on bonus and restricted stock units may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits dependent on the position offered. This information is provided by New York New York Equal Pay Act. Base pay information is based on market location. Applicants should apply via Amazons internal or external careers site.


All applicants must meet all the above listed requirements.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.