Regional Influencer Manager EUNA ( All genders)

Hamburg - Germany

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Regional influencer marketing strategy planning & activation:

Own develop continually refine and improve the regional influencer marketing strategy for NIVEA in partnership with the regional influencer agency grounded in strategic objectives CMM learnings relevant KPIs and creator-industry trends.
Build and continually refine the regional commercial framework & guidance for influencer marketing to ensure consistent efficient and high-quality execution across all markets & influencer agencies in the region
Provide strategic influencer input into overall regional media & communication strategies
Facilitate & strengthen efficient ways of working and connections between media agency and influencer agency partners
Review challenge and provide strategic guidance to MU influencer managers in line with regional media & comms strategies
Define the regional KPI framework and partner with Data & Analytics to track analyze and steer influencer performance towards business-relevant outcomes
Act as a regional owner for the rollout and adaption of global MarTech solutions (i.e. CreatorIQ) to support influencer management workflow and evaluation.
Drive a structured test & learn agenda championing innovation in influencer & creator formats partnerships messaging and platform approaches
Ensure governance compliance & implementation of Global Playbooks
Lead the regional influencer agency management model including selection SOW definition performance management and participation in evaluation or pitch processes

Regional influencer events:

Provide strategic oversight and direction for all regional influencer events ensuring they ladder up to brand and communication priorities.
Lead concept development and ensure best-in-class execution through agency partners working with markets to maximize relevance and impact.
Support and steer markets on amplification of the regional events through influencers and paid media.
Evaluate event performance and translate learnings into improved future concepts and frameworks.

Leadership & stakeholder management:

Serve as primary regional contact for the regional influencer agency and key cross-functional partners.
Work in close partnership with regional marketing media digital & analytics teams to ensure integrated planning and delivery.
Lead the EUNA influencer manager network driving capability building alignment inspiration and regular knowledge sharing across markets.
Steer influencer & event agency management as well as performance evaluations to ensure continuous improvement through clear KPIs and feedback loops.
Collaborate with MU influencer & digital leads to ensure timely delivery and high-quality execution of local activation plans.
Actively participate in relevant BLU Media & Comms team meetings representing the influencer function and sharing regional perspectives and needs.

Key performance metrics:

Drive YOY improved agency performance and output (regional & local)
Demonstrable lift in the quality consistency and effectiveness of influencer activations within communication strategies.
Strong engagement and performance from agency teams and the influencer community.

Your Profile

10 years of experience in Influencer & Creator Marketing / Social Media across local and/or regional/global roles with deep expertise in integrated communications
Experience in managing external partnerships with agencies
Strategic & entrepreneurial mindset
High executional drive: Can translate strategy into concrete concepts and plans and deliver on time and in full against the plans
Excellent analytical skills and the ability to create clarity in complex environments
Skilled collaborator comfortable in matrixed organizations.
Proactive agile growth-oriented mindset
Fluent in English

If you have any questions please contact our recruiter Phiwe Mnykama every Friday between 10:00 and 12:00 am via the telephone number:

Required Experience:

Manager