Creative Content Strategist

Sydney - Australia

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

CREATIVE CONTENT STRATEGIST

INFLUENCE by WPP Media is seeking a Creative Content Strategist to shape and lead innovative content strategies across owned social channels and earned social (creator-led) campaigns.

This role sits at the intersection of creativity culture community and strategy responsible for developing ideas and narratives that drive engagement build community and connect brands meaningfully with audiences.

Youll combine strategic thinking with creative instinct translating insights into platform-native storytelling and creator partnerships that push the boundaries of what great social and influencer content looks like.

Key Responsibilities:

Strategy & Ideation
- Develop holistic content strategies across owned social and creator/influencer campaigns aligned to brand objectives and audience insights.
- Translate cultural platform and audience trends into actionable creative ideas and formats.
- Partner with creative social and influencer teams to craft campaign narratives that feel authentic relevant and socially native.
- Identify opportunities for content innovation across emerging platforms formats and communities.
Creative Development
- Develop creative concepts content themes and pillars that bring strategic objectives to life across owned social and creator-led campaigns.
- Ensure all content ideas and campaigns clearly ladder back to overall brand strategy audience insights and campaign objectives.
- Collaborate with social and influencer teams to translate concepts into compelling platform-native content.
- Maintain consistency and quality across all content outputs ensuring they align with brand voice cultural relevance and audience engagement goals.
- Provide strategic guidance on creative execution balancing innovation with practical delivery constraints.
Performance & Insights
- Work with data and analytics teams to extract insights from content performance using them to refine strategy and creative approaches.
- Continuously monitor cultural moments social behaviours and creator trends to keep brand content ahead of the curve.
- Present strategic recommendations creative ideas and post-campaign learnings to clients and internal teams.
Collaboration & Integration
- Partner closely with social & influencer teams as well as wider media leads to ensure alignment across earned owned and paid activity.
- Collaborate with media and platform partners to leverage new features betas and opportunities.
- Contribute to new business and pitch development with strategic and creative thinking.

Skills and Qualifications:

4 years experience in social digital or influencer marketing ideally within a creative or media agency environment.
Strong understanding of social platforms creator ecosystems and content formats.
Proven experience developing social-first creative strategies and storytelling frameworks.
Excellent writing and communication skills with an eye for visual storytelling.
Confidence in presenting ideas and strategies to clients and internal stakeholders.
Experience interpreting data and insights to inform creative thinking.
Collaborative and adaptable able to work fluidly across creative strategy and client teams.

Ideal Candidate Profile:

The ideal candidate is a culturally curious thinker who lives and breathes social and creator content. They are equal parts strategic and creative able to craft both the why and the what and are passionate about connecting brands to audiences through authentic creator-led storytelling. Proactive and resourceful they have a track record of driving innovative platform-native ideas and are excited to contribute to a fast-moving collaborative team shaping the future of the creator economy.

Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria. At WPP Media we strongly encourage you to apply if youre interested: wed love to know how you can positively impact our team with your experience!

Apply now and share your CV via the link!

#LI-PROMOTED

Please read our Privacy Noticefor more information on how we process the information you provide.

CREATIVE CONTENT STRATEGISTINFLUENCE by WPP Media is seeking a Creative Content Strategist to shape and lead innovative content strategies across owned social channels and earned social (creator-led) campaigns.This role sits at the intersection of creativity culture community and strategy responsib...