Brand Communication & Media Lead
Share
Job Location:
Irving, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
This position is for Darlings Rousselot brand.
The Brand Communication & Media Lead is a pivotal member of our global marketing organization responsible for bringing our brand strategy to life across regions channels and customer touchpoints. This role ensures flawless execution of integrated marketing campaigns transforming complex scientific insights into clear impactful and engaging communications for customers key opinion leaders and industry stakeholders.
You will spearhead our shift toward a digitally enabled customercentric marketing model-elevating how we show up at fairs in media and across digital platforms. Through strong leadership in brand storytelling media planning digital transformation and content excellence you will help strengthen our visibility credibility and business growth worldwide.
Key Responsibilities
Brand Development & Execution
- Ensure seamless execution of global marketing campaigns across fairs webinars trade media and digital platforms.
- Contribute to B2B and B2B2C brand strategy including tone of voice visual identity and customer experience.
- Provide strategic guidance to regional marketing teams to ensure local execution aligns with global direction.
- Track campaign performance manage the global communications budget share best practices and optimize for maximum impact.
Communication & Storytelling
- Translate complex scientific information into compelling credible content for diverse audiences.
- Oversee the development of marketing assets such as brochures infographics presentations videos and digital content.
- Manage internal and external communications for the company in alignment with Corporate Communications.
- Shape strong narratives that communicate the companys purpose-driven mission.
- Experience with corporate reputation management is a plus.
Digital Transformation
- Champion a digital-first approach that expands reach beyond traditional events.
- Build and evolve capabilities in webinars CRM content automation social engagement and thought-leadership initiatives.
- Equip teams with the tools and know-how to deliver digital marketing excellence.
- Drive a future-proof media strategy rooted in digital innovation.
Campaign Planning & Execution
- Collaborate with category leads and brand managers to create integrated global and regional communication strategies.
- Balance fairs media partnerships KOL activation and digital campaigns to maximize visibility.
- Provide campaign performance insights to Sales and Category Leads.
- Enhance the companys leadership position with communications that blend scientific credibility and commercial storytelling.
Qualifications
Education & Experience
- Bachelors or Masters degree in Marketing Communications Business Administration or related field.
- Extensive hands-on experience with MarCom tools and digital marketing platforms.
- Proven track record in managing brand and communication projects.
- Strong project management skills.
- Fluency in English required; additional languages preferred.
Core Competencies
- Effective Communication: Clear adaptive verbal and written communication.
- Job Knowledge: Strong functional expertise and decision-making ability.
- Drive for Results: Persistent focus on achieving exceptional outcomes.
- Safety Focus: Supports a safety-first culture.
- Building Relationships: Creates trust-based partnerships internally and externally.
- Judgment & Decision-Making: Data-driven unbiased and timely decisions.
- Business Sense: Understands market dynamics and uncovers new opportunities.
- Motivating & Engaging: Inspires others and fosters high performance.
- Resilience: Adapts and recovers quickly from setbacks.
- Self-Awareness: Actively seeks feedback and understands personal impact.
Leadership
- Lead and coach a team with clear goals and development plans.
- Foster a collaborative high-performing team culture.
- Provide mentoring and promote professional growth.
Role Complexity & Impact
- Applies deep functional expertise to develop new standards and processes.
- Identifies solutions to complex undefined problems through in-depth analysis.
- Influences short- to mid-term strategic and operational plans (12-18 months).
- Leads discussions negotiates proposals and gains buy-in from stakeholders.
Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race age color religion sex national origin sexual orientation gender identity disability or protected veteran status. Know Your Rights: If you would like more information please click on the link and paste into your browser:
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
We help move the world toward a more circular economy. We restore purpose to millions of tons of material from the animal agriculture and food industries – helping to nourish people, feed animals and crops, and fuel the world with renewable energy.
