Demand Generation Manager
Job Location:
San Francisco, CA - USA
Monthly Salary:
Posted on:
Vacancies:
Job Summary
About Workato
Workato delivers enterprise infrastructure for the agentic era redefining iPaaS and helping enterprises unify data applications processes and AI into a single governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500 Workatos cloud-native architecture connects every application data source and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more visit
Why join us
Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
Were looking for a Demand Generation Campaigns Manager to help execute and optimize integrated marketing campaigns that drive awareness engagement and qualified leads. This is a hands-on individual contributor role focused on campaign execution coordination and performance tracking across multiple channels.
Youll work closely with senior demand gen leaders product marketing and marketing operations to bring campaigns to life and ensure programs launch on time and perform effectively.
In this role you will also be responsible for:
Supporting the execution of integrated demand generation campaigns across email webinars/events paid media content and website
Building and launching campaigns in marketing automation tools (emails landing pages forms nurture programs)
Coordinating campaign timelines assets and stakeholders to ensure on-time delivery
Partnering with Product Marketing to apply messaging and positioning to campaign assets
Working with Sales and SDR teams to support campaign follow-up and enablement materials
Tracking and reporting on campaign performance (leads engagement MQLs pipeline contribution)
QA campaigns before launch to ensure accuracy and best practices
Assisting with A/B testing optimization and post-campaign analysis
Maintaining campaign documentation calendars and reporting dashboards
Requirements
Qualifications / Experience / Technical Skills
24 years of experience in B2B marketing demand generation or campaign marketing
Hands-on experience with marketing automation platforms (Marketo HubSpot Pardot etc.)
Familiarity with CRM systems like Salesforce
Strong attention to detail and ability to manage multiple tasks at once
Comfort working from established campaign frameworks and processes
Analytical mindset with interest in learning campaign measurement and optimization
Strong written and verbal communication skills
Nice to Have
Experience in B2B SaaS or technology marketing
Exposure to webinars virtual events or field marketing programs
Basic understanding of demand gen metrics and funnel stages
Experience supporting ABM or targeted account campaigns
The pay for this role may range from $100000 to $130000 plus variable benefits perks and equity.
#LI-NJ1
(REQ ID: 2515)
Required Experience:
Manager
Key Skills
About Company
A single platform to orchestrate data integration, app connectivity, and process automation across your organization.
