Head of Marketing

About Probably Genetic

Probably Genetic is changing the lives of patients living with severe complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online analyzes their disease state using machine learning and at-home testing and enables compliant communication with doing so we help patients access diagnoses clinical trials and treatments as early as possible.

We are a tight-knit group of hard-working ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare and our roadmap is packed with innovations in bioinformatics AI and drug development. We have built a lean all-star team to help us bring our vision to life and we want you to be a part of it.

Probably Genetic has raised multiple rounds of funding from Silicon Valleys best investors including Threshold Khosla and Y Combinator and offer competitive salaries comprehensive benefits and meaningful early stage equity.

About the Role

Were looking for a Head of Marketing reporting directly to our CEO to lead and develop our entire marketing team from performance marketing to brand integrated campaigns and patient experience. This is a hands-on leadership role for someone who is deeply fluent in metrics and experimentation but who also understands how brand trust and storytelling drive long-term growth in healthcare.

Youll operate with deep scope and influence and serve as a critical member of the leadership team

What Youll Do

Growth & Performance Marketing

• Own patient acquisition strategy across paid organic and lifecycle channels (e.g. paid search/social SEO partnerships email CRO and AI tools).

• Design and run rigorous experimentation programs (A/B testing cohort analysis funnel optimization).

• Build clear performance dashboards tied to CAC LTV conversion rates payback and retention.

• Continuously optimize spend channels and messaging based on data and insights.

Brand & Integrated Marketing

• Develop and steward a differentiated brand that builds trust with patients caregivers partners and investors.

• Lead integrated campaigns that connect performance channels with content PR partnerships and storytelling.

• Help position the company at the forefront of healthtech AI balancing credibility with accessibility.

Patient Experience & Lifecycle

• Oversee the marketing components of the patient journey from first touch through activation and ongoing engagement.

• Balance AI with human relationships to ensure patient communications are clear empathetic compliant and effective.

• Use qualitative and quantitative feedback to continuously improve patient experience and outcomes and leverage to inform continued development of core product

• Ensure marketing reflects real patient needs not just growth metrics.

Analytics & Strategy

• Be the internal authority on marketing metrics attribution and insights.

• Translate data into clear narratives and recommendations for executives and the board.

• Define short- and long-term marketing strategy aligned with company growth stages (Series A C and B2C B2B).

• Identify new growth opportunities channels and partnerships.
  

Leadership & Scale

• Act as a player-coach: highly hands-on now with a clear vision for building a world-class marketing team over time.

• Hire and develop your team to reach ambitious and audacious objectives
  

What Were Looking For

• 10 years of marketing experience with significant hands-on ownership in performance marketing and ideally one other core area of marketing (eg Content Lifecycle Brand etc)

• Experience leading or owning marketing at a healthtech or healthcare consumer company (AI-driven a big plus).

• Deep fluency in marketing analytics experimentation and ROI-driven decision-making.

• Demonstrated ability to balance brand and performance you believe the best growth comes from both.

• Strong understanding of patient or healthcare consumer journeys and trust-based marketing.

• Comfortable operating in early-stage environments: scrappy strategic and execution-oriented.

• Clear communicator who can influence across disciplines and levels.
  

Nice to Have

• Experience marketing AI-enabled or data-driven healthcare products.

• Familiarity with HIPAA healthcare compliance and regulated messaging.

• Experience scaling marketing from Series A to IPO.
  

Why This Role Is Special

• Youll define marketing at a mission-driven company solving real problems for real patients.

• Youll have true ownership and executive visibility from day one.

• Youll shape not just growth but how patients experience and trust our brand.

• Youll have a real seat at a table and partner closely with a Founder CEO who really gets it.

What we offer at Probably Genetic:

• An engaging and supportive team all on a mission to improve lives

• Fair and equitable compensation with competitive early-stage equity grants

• Generous Flexible Time off policy that we actually use

• Parental Leave Benefits (12 weeks for both birthing and non-birthing)

• Hybrid flexible work with high-trust and autonomy

• A bright inviting pet-friendly office in Downtown SF near transit

• A work from anywhere policy up to 4 weeks a year

• Regular team retreats in exciting destinations

• Health Benefits including medical dental vision therapy FSA and 401k

• And so much more!

Probably Genetic is committed to fostering a welcoming and inclusive work environment for people of all genders sexuality ethnicity socioeconomic background and life experiences. We urge candidates of all backgrounds to apply. If you require specific accommodations as you interview or consider working with us please let us know.

Required Experience:

Director