Global Brand Lead (migraine)
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Job Summary
Title:
Global Brand Lead (migraine)Company:
Ipsen Biopharm LtdAbout Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!
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Job Description:
SUMMARY / PURPOSE OF THE POSITION
The Global Brand Lead is a senior global leader responsible for driving the successful launch of key assets across global markets with a particular focus on theUS market. This role is pivotal in shaping and executing launch strategies ensuring cross-functional alignment and delivering launch excellence. The ideal candidate brings a proven track record ofleading global or US product launches withexperience in the migraine therapeutic areaconsidered a strong asset.
MAIN RESPONSIBILITIES
Launch Strategy Development: Lead the creation and execution of comprehensive global launch strategies including positioning value proposition and go-to-market plans tailored to priority markets especially theUS.
Launch Readiness & Execution: Ensure global and local teams are aligned and prepared for launch. Develop and deploy launch readiness frameworks KPIs and operational plans.
Market Insights & Competitive Intelligence: Leverage deep market insights especially from theUS healthcare landscape to inform launch planning and anticipate competitive dynamics.
Cross-Functional Leadership: Mobilize cross-functional teams (medical regulatory market access commercial) to ensure integrated launch planning and flawless execution.
Customer & Stakeholder Engagement: Drive engagement strategies with key stakeholders including KOLs advocacy groups and payers. Lead congress planning messaging and promotional activities.
Performance Monitoring: Define and track launch KPIs ensuring continuous optimization of launch activities based on real-time feedback and market dynamics.
Lifecycle Planning: Contribute to long-term brand planning and lifecycle management ensuring launch strategies are aligned with broader asset goals.
Team Leadership: Inspire and lead cross-functional launch teams. Foster a high-performance culture focused on agility accountability and excellence.
Compliance & Ethics: Ensure all launch activities comply with internal policies and external regulations.
KNOWLEDGE & EXPERIENCE
Education: Degree in life sciences or business; advanced degree preferred.
Experience:
Relevant experience in the pharmaceutical/biopharmaceutical industry.
Proven track record of leading successful product launches ideally in theUS market.
Experience inmigraine or neuroscienceis a strong plus.
Demonstrated ability to lead cross-functional and cross-cultural teams.
Languages: Fluent English required.
#LI-Hybrid
IPSEN is committed to equality of opportunity for all staff and applications individuals are encouraged to apply regardless of age disability sex gender reassignment sexual orientation pregnancy and maternity race religion or belief and marriage and civil partnerships.
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Ipsen is a global biopharmaceutical company focused on innovation and specialty care to improve the lives of patients around the world.
