Executive Reporting

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Job Description: Manager Data & Technology

Role Overview
The Manager Data & Technology is responsible for leading data transformation initiatives building scalable analytics solutions and enabling data-driven decision-making for clients. This role bridges business needs media performance and technology by designing robust data pipelines dashboards and advanced analytics models.

Key Responsibilities

• Lead the development of automated reporting solutions reducing manual reporting efforts and significantly improving reporting efficiency and turnaround time.
• Design build and maintain ETL processes using SQL to clean standardize and integrate data from multiple media platforms (e.g. Facebook Ads Google Ads TikTok Ads Twitter Ads DV360) and site analytics tools (e.g. Adobe Analytics) into cloud-based data warehouses such as Google BigQuery.
• Develop and manage interactive dashboards using Looker Studio and Power BI to deliver actionable insights for clients including:
• Plan Budget vs. Actuals
• Overall and weekly performance tracking
• Audience and creative performance analysis
• Establish and maintain data governance frameworks using SQL Google Cloud Platform (including DataPlex) and BI tools to ensure data accuracy consistency and standardized naming conventions across campaigns and URLs.
• Build and manage Competitive Intelligence Monitoring systems by transforming social media and YouTube activity metrics into estimated media spending using industry benchmarks (e.g. CPM CPE) enabling clients to assess competitors market presence.
• Lead the development of advanced analytics solutions including Marketing Mix Modeling (MMM) using SQL and R to analyze channel effectiveness identify diminishing returns and optimize budget allocation.
• Translate complex data outputs into clear insights and visualizations through tools such as R Shiny ensuring accessibility for both internal stakeholders and clients.
• Partner closely with media strategy and client teams to ensure data solutions align with business objectives and client needs.
• Mentor junior team members and promote best practices in analytics data engineering and reporting.

Key Skills & Qualifications

• Strong expertise in SQL and data modeling.
• Hands-on experience with cloud data platforms particularly Google BigQuery and Google Cloud Platform.
• Proficiency in BI and visualization tools such as Looker Studio and Power BI.
• Experience working with media and digital marketing data.
• Knowledge of advanced analytics techniques including Marketing Mix Modeling.
• Experience with R (including R Shiny) is a strong advantage.
• Strong problem-solving stakeholder management and communication skills.

About WPP Media

WPP Media is WPPs global media collective bringing together world-class media agencies talent and capabilities. We partner with clients to unlock growth by combining strategic thinking creativity and performance-driven media solutions.

At WPP Media our people and culture are at the heart of everything we do. We believe in strong collaboration trust and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• Were Open: we build trust and enhance understanding by working collaboratively - across our teams clients and partners.
• Were Optimistic: we adopt a growth mindset throughout our business embracing change to unlock our collective potential.
• Were Extraordinary: in pursuit of innovation and growth we push boundaries and challenge ordinary thinking and the status quo.

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