OVERVIEW:
Were looking for a Customer Lifecycle & Audience Executive for a 12m FTC whos curious about customer behaviour excited by data and loves turning insights into action. If you get energy from helping teams understandwho were talking to and why it matters. Youll help bring our customer lifecycle strategy to life making sure insights and segmentation flow smoothly through our campaigns and channels.
WHAT YOULL BE DOING:
Customer Lifecycle & Audience Orchestration
- Support lifecycle activity across acquisition engagement and retention.
- Build and update audience segments based on briefs and goals.
- Deploy audiences across channels with accuracy and care.
- Keep audience data clean and consistent.
- Work closely with the team to keep everything moving smoothly.
Customer Segmentation
- Build and refresh segmentation models and outputs.
- Support CRM and digital teams with segmentation tasks.
- Contribute to documentation that shapes campaign briefs.
- Help test validate and summarise segmentation performance.
MultiChannel Customer Journeys
- Join ideation sessions bringing customer thinking into strategies.
- Help shape messaging frameworks and timelines.
- Partner with channel teams to deliver journeys endtoend.
- Support optimisation and capture performance insights.
AdHoc VIP & Strategic Audiences
- Build audiences for VIP loyalty and oneoff campaigns.
- Keep segments aligned to governance and approval processes.
- Ensure everything is deployed accurately and on time.
WHAT YOULL NEED:
Essential Criteria:
- Understanding of segmentation lifecycle and martech tools (e.g. mParticle Braze)
- Strong collaborator; adaptable and curious
- Comfortable interpreting data and spotting the details that matter
- Eager to learn and grow
- Confident presenting your work
- Open to healthy challenge and constructive feedback
CLOSING DATE: Monday 16th February
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. Were an equal opportunities employer and for us that means we always strive to be as inclusive as possible in all aspects of employment right from your application. Were committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If youd like to request a reasonable adjustment please email .
ABOUT US.
Were here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So we give people the tools they need to reach further go faster be stronger. We celebrate those who show up for themselves to be their physical or mental best whatever that means for them. Its what we want for our community and our team. A team thats growing rapidly around the world. A collective of talented individuals working together to invent Gymsharks future. Our plans are ambitious and were looking for people who want to join us for the ride our growth will be your growth.
THE PERKS.
Standard benefits include:
- Funded Healthcare benefit
- 25 days holiday additional day for your birthday & Bank Holidays (pro rata)
- Contributory Employer pension scheme
- Flexible benefits programme
- Gymshark Employee Discount
- Access to High Street cashback and discounts
- Financial Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
Office location specific benefits include (IQ):
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available
Office location specific benefits include (LDN):
- Funded multi-site fitness membership
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.