Senior Manager Influencer Solutions

About WPP Media

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At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Role Summary and Impact:

Media Management & Delivery is a specialized unit of WPP Media the worlds largest media investment company and are a part of fact we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager Influencer Solutions to join this role you will be responsible to manage influencer solutions (GOAT) business along with your team. You will work closely with the regional/global teams and with key stakeholders within markets.

Reporting of the role

This role reports to Business Director - ESP

3 best things about the job:

• Being part of a talented and passionate team.
• Working and interacting closely with top media corporations
• Opportunity to implement and execute industry first initiatives

In this role your goals will be:

In three months:

• Complete knowledge of influencer marketing buying and planning systems.
• Understanding of the market landscape (including current vendor offerings) and what agencies and clients demands.
• Monitor investments behind INCA campaigns.

In six months:

• Understand new developments in the digital market.
• Deliver exceptional value from negotiations with media owners against KPI.
• Ensure all specified audit/buying/digital guarantees are met.

In 12 months:

• Ensure close relationships are developed with all key media owners.
• Display strong ability and knowledge for all day-to-day systems.
• Close negotiation deals and manage assigned tasks regional/local.
• Drive awareness on Influencer Marketing as a subject regionally. Participate in Industry Events and be the knowledge center on Influencer Marketing to clients and press/media.

What your day job looks like at WPP Media:

The Senior Manager Influencer Solutions will work closely with the clients the agencies (including the GOAT champions embedded within the agencies eventually) the Trading team (rates & contracts with suppliers) and the Finance team (billing).

1. Drive Adoption of Influencer Solutions

• Revenue opportunity seize opportunities and adjust GOAT solution to increase billing
• Supplier footprint coordinate with key suppliers
• Timings / Roll out strong project management and organization in an ever-changing environment
• Work with local Trading and local agencies to set yearly targets for GOAT billings per agency.

1. Client Management

• Develop relationship with key clients
• Ensure that proper material is delivered to provide guidelines and incentives for next campaigns (insights benchmarks latest innovations recommendations etc.)

1. Internal agencies

• Educate: conduct trainings among agencies about influencer marketing
• Support on business development and campaign operations whenever needed

1. Expanding the product set

• Support the development of the product roadmap across markets. Increasing capabilities is crucial for sustainable success given the rapid growth of the sector

1. Trading

• Align with trading team in terms ofrates & contracts with suppliers/vendors

What youll bring:

• Understanding of the social influencer and social media landscape
• Understanding of agency processes and structures especially partnership and content teams
• Excellent presentation skills
• Excellent numerical skills with the ability to quickly analyze commercial constructs and opportunities
• Comfortable in working autonomously
• Excellent problem-solving skills and ability to think creatively
• Good management skills

Minimum qualifications:

• Must be a Bachelors/Masters from a reputable university or equivalent.
• 4 years of working experience in digital marketing social influencer/content focused campaigns

• Life at WPP Media & Benefits

  Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical vision and dental insurance significant paid time off employee wellbeing facilities and employee mental health awareness days.

  WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
  
  We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

  About Pakistan

  WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace it has also opened up opportunities for specializations like e-commerce Digital Content Video Planning solutions Technology and Data & Analytics in Pakistan.

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