Partner, Content Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About WPP Indonesia

With a population of 260 million Indonesia is one of the fastest growing and most dynamic markets in the world. Its increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

Were looking for creative and diligent people to join us on this exciting journey of transformation. Were ready create impactful solutions for media challenges shaping the next era of media with our diverse and passionate team.

Role Summary and Impact

WPP Media is the worlds largest media investment fact we are responsible for one in every three ads you see globally. We are currently looking for a KOL Planning Lead (Partner). The role will be responsible to drive the development of content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business.

Reporting of the role

This role reports to GOAT Overall Market part of GroupM Nexus

3 best things about the job:

1. Get to work with the most dynamic and largest influencer marketing team in Indonesia
2. Cultivate creativity with your content ideas fueled by data
3. Be the first in market to access the largest tech stack on content planning working with Indonesias biggest brands

Skills and Experience

Responsibilities of the role:

Strategic Planning

• Lead strategic planning for new business pitches or entire client business unit
• Set the correct planning framework and methodology
• Develop overall content landscape and trends mining
• Unify Share of voice planning across teams
• Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Supervise Content Planning Manager and Executives to define the right KOL Content plan messaging aligned with brand objectives
• Supervise Content Planning Group Head and Managers in monitoring campaign phasing versus budget and ambition
• Develop the right template for KOL briefing and content plan supervise KOL brief and content idea/ messaging
• Supervise KOL content plan quality ensuring standardization and templates applied

Account Planning

• Set the ways of working on account planning and regular client stakeholder
• Liaise with senior client stakeholders to set annual ambition and plans
• Ensure client satisfaction on brands performance
• Lead regular client interaction and monthly performance review

Commercial Planning

• Determine the cost and value for each of the projects
• Ensure zero overspend per campaign plan
• Support Managing Director and GOAT Trading lead in managing costs with Buying team based on budgets
• Support Managing Director and GOAT Trading Lead in ensuring budget spend tracker is 100% updated and no overspends

Best Practice and Innovations

• Identify new tools practices to drive competitive advantage for GroupM planning
• Lead in developing new case studies or portfolio that can establish the value of the service
• Set new innovations on planning and practice for influencer marketing

What you will need:

• Bachelors degree is a requirement
• 11 to 13 years relevant experience in advertising agency PR agency social media agency or influencer marketing agency
• Strong analytical skills and possess a strong ability to turn data into actionable insights
• Have a good understanding of Influencer marketing ecosystem
• Have a good understanding of how to develop insights for consumer trends industry and competition
• Have a good understanding of the digital marketing industry and social media technology.
• Able to lead a team or a business unit and work with minimum supervision.
• Able to read write and speak in English effectively
• Able to work in a highly multicultural environment
• Ability to communicate effectively at all levels

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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While we appreciate all applications received only those candidates selected for an interview will be contacted.

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