Affiliate Marketing Manager, Wheel of Fortune
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Job Location:
Culver, CA - USA
Monthly Salary:
$ 81952 - 106538
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Affiliate Marketing Manager Wheel of Fortune
Game Show Group
The Affiliate Marketing Manager for Wheel of Fortune supports station partners across the syndicated footprint by delivering marketing resources managing local-market needs and ensuring affiliates have the tools necessary to effectively promote the show. Reporting to the Executive Director of Affiliate Relations & Marketing this role enhances partner relationships supports localized promotional efforts and contributes to the continued success of the franchise.
Key Responsibilities
Affiliate Partner Support
- Act as a primary liaison for Wheel of Fortune station affiliates addressing marketing requests coordinating asset distribution and providing ongoing support.
- Foster strong relationships across key markets to ensure consistent communication and alignment with national priorities.
- Keep affiliates informed on upcoming stunts themed weeks special episodes and promotional opportunities.
Marketing Materials & Asset Delivery
- Manage deployment of affiliate-focused toolkits tune-in spots customizable graphics digital assets and social creative.
- Support customization of co-branded materials to meet individual affiliate needs and market strategies.
- Maintain organized systems for tracking asset distribution usage and updates.
Campaign Execution
- Assist with affiliate-driven promotions market activations sweepstakes on-air integrations and community events tied to franchise initiatives.
- Track creative adoption at the station level identifying ways to increase visibility and maximize local tune-in.
- Ensure all materials adhere to Wheel of Fortunes brand identity and creative guidelines.
Cross-Functional Collaboration
- Collaborate with Creative Social Production and Brand teams to ensure coherent messaging across platforms.
- Work closely with Research to supply affiliates with relevant market insights ratings data and competitive context when needed.
- Coordinate with Distribution and Programming to ensure affiliates receive timely updates and assets aligned with programming priorities.
Reporting & Insights
- Monitor affiliate engagement and promotional activity delivering regular reports and insights to senior leadership.
- Identify trends partner needs and opportunities to improve affiliate satisfaction and promotional success.
- Contribute to planning materials presentations and updates for station groups broadcast owners and key partners.
Qualifications
- 35 years of experience in affiliate marketing entertainment marketing or TV station relations.
- Strong understanding of the broadcast ecosystem and syndicated programming.
- Excellent communication partner management and organizational skills.
- Experience coordinating marketing assets across broadcast digital and social environments.
- Highly detail-oriented proactive and skilled at managing multiple priorities simultaneously.
- Enthusiasm for the Wheel of Fortune brand and its long-standing connection with audiences.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process you may contact us at
Required Experience:
Manager
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- Google Analytics
- Attribution Modeling
- Account Management
- Affiliate Marketing
- Campaign Management
- negotiation
- E-Commerce
- Lead Generation
About Company
The toga lady holds her torch high for film audiences everywhere by representing Columbia Pictures, the studio through which Sony Pictures Entertainment produces its big budget movies. The studio was founded in 1924, and in 1982 it was purchased by Coca-Cola. Sony purchased ...
