Global Marketing Director
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Job Summary
Title:
Global Marketing DirectorCompany:
Ipsen Biopharm LtdAbout Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!
For more information visit us at follow our latest news on LinkedIn and Instagram.
Job Description:
SUMMARY OF THE ROLE
The Global Marketing Director is a key player within the Neuroscience franchise responsible for shaping and executing the global commercialization and marketing strategy. This role provides strategic direction drives cross-functional alignment and ensures global-to-local integration to maximize brand value. The position requires a high level of leadership influence and operational excellence in a complex matrixed environment.
MAIN RESPONSIBILITIES
Strategic Leadership
- Define and lead the global marketing vision brand positioning and go-to-market strategy.
- Develop and implement a differentiated value proposition segmentation and customer/channel strategies.
- Serve as a strategic advisor to senior leadership and cross-functional teams.
Market & Customer Insights
- Leverage deep market customer and competitive insights to inform strategy and innovation.
- Lead disease area modeling patient journey mapping and healthcare flow analysis to identify key leverage points.
Commercial Planning & Execution
- Oversee global brand planning including promotional strategy digital/multichannel campaigns and congress presence.
- Ensure alignment and execution of global initiatives across affiliates and alliance partners.
- Drive excellence in launch readiness and lifecycle management.
Performance & Resource Management
- Lead forecasting budget planning and resource allocation to support strategic priorities.
- Establish KPIs and performance tracking mechanisms to measure marketing impact and ROI.
Cross-Functional & Global Collaboration
- Mobilize and lead cross-functional teams (GBT) to ensure cohesive strategy and flawless execution.
- Foster strong collaboration with regional and local teams to ensure alignment and knowledge sharing.
Leadership & Influence
- Act as a key influencer and connector across the organization driving alignment and engagement.
- Demonstrate a hands-on doer mindset with the ability to lead through influence rather than direct authority.
Compliance & Ethics
- Champion a culture of compliance and integrity ensuring all activities adhere to internal and external standards
KNOWLEDGE AND EXPERIENCE
Knowledge & Experience (essential):
Education: Degree in life sciences or business; advanced degree preferred.
Experience:
Experience inneuroscience preferable not essential
US market knowledge preferable not essenial
Demonstrated ability to lead cross-functional and cross-cultural teams.
Strategic marketing expertise (branding segmentation lifecycle management)
Strong business acumen and analytical thinking
Excellent communication and influencing skills
Results-oriented with a proactive entrepreneurial mindset
Deep understanding of patient-centric approaches
Ability to lead through ambiguity and drive execution
Languages: Fluent English required.
#LI-HYBRID
We are committed to creating a workplace where everyone feels heard valued and supported; where we embrace The Real Us. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Ipsen is a global biopharmaceutical company focused on innovation and specialty care to improve the lives of patients around the world.
