YouTube Content Lead (Based in Lithuania)

We are one of the leading tech-driven media and entertainment companies producing uplifting content in 17 languages for audiences of all ages. Known for the award-winning digital publisher and the Crafty Panda DIY channel we fight the worlds boredom at scale - reaching 160 million site views per month and 62 billion video views per year. Our team consists of around 350 creative professionals from 36 countries with 2 offices in Vilnius Lithuania.

Were looking for a YouTube Content Lead to take ownership of the creative direction of our Mr. Bricks channel with a strong hands-on focus on scriptwriting. This is not a purely strategic role. You will personally write high-retention scripts shape video narratives and lead content decisions that drive growth engagement and watch time. If you live and breathe YouTube think in hooks and pacing and know how to turn trends into binge-worthy production-ready scripts - this role is for you.

What You Will Do:

• Write high-retention production-ready YouTube scripts (including voice-over) with strong hooks pacing structure and humor;

• Take full ownership of script quality ensuring clarity entertainment value and minimal revisions;

• Define and develop video concepts formats and storytelling approaches together with the scriptwriters team;

• Translate trends cultural insights and performance data into strong script ideas and clear creative briefs;

• Work closely with Creators Crafters and Post-Production to ensure scripts are filmable efficient and optimized for shooting;

• Analyze audience behavior and performance metrics to continuously improve scripts and content direction;

• Provide clear constructive feedback that raises creative quality and supports fast iteration;

• Lead by example with a hands-on quality-driven mindset balancing creativity with execution.

What We Expect:

• Proven experience writing successful YouTube scripts or content for viral-driven platforms;

• Deep understanding of YouTube retention mechanics audience behavior and platform best practices;

• Strong storytelling skills with excellent comedic timing structure and pacing;

• Ability to turn ideas trends and insights into clear engaging and actionable scripts;

• Solid understanding of video production realities (visuals timing feasibility);

• Confidence working independently and making creative decisions end-to-end;

• A proactive detail-oriented and reliable working style;

• Advanced English writing and communication skills;

• Passion for internet culture trends and playful imaginative content (LEGO/content for younger audiences is a big plus).

What We Offer:

• Well support your start: youll be fully onboarded and guided by the current Lead to ensure a smooth transition;

• Well foster your growth: get encouraged to train your extra skills talents or passion and apply them at work;

• Well cover your health: private health and accident insurance will be at your service after the first 3 months with us;

• Well celebrate your success: bonuses for weddings childbirths referred friends and more;

• Well give you memories: immerse yourself in themed parties team buildings and other events.

Compensation: The role comes with a fixed gross monthly salary of up to 4000 based on qualifications and experience.

Our YouTube channel: candidates will be required to go through several recruitment stages: a test task a virtual interview (pre-recorded) and an interview with the hiring manager.

*This is an on-site position based in our Vilnius office. We are open to candidates from the EU and EEA who are willing to relocate to Lithuania.