Product Marketing

About Sortlist

Sortlist brings together companies of all sizes and service providers in marketing web & IT development. Our AI-powered marketplace enhanced by customer reviews makes you quickly find and hire the best providers at the right price. Fill out our form in 3 minutes and meet a custom list of top 4 providers in 48 hours.

At Sortlist youll join a team building products that truly make a difference for businesses and users alike.

The Role

As a Product Marketing Manager (Activation & Lifecycle) youll own the critical post-acquisition journey the moment when sign-ups either become engaged users or drop off. Your work directly impacts our PLG motion: faster time-to-value higher activation stronger retention and expansion revenue.

Youll collaborate closely with Marketing Product & Engineering RevOps and Sales/CS shaping experiences across onboarding messaging lifecycle emails and experimentation programs.

This role is an opportunity to influence systems not just campaignsconnecting what we promise in marketing with what users actually experience in the product.

The Challenge

Youll operate in a complex PLG ecosystem where users move across multiple surfaces: landing pages product trials onboarding flows lifecycle emails and support touchpoints. Success is not just designing individual campaignsits ensuring the entire post-acquisition journey works coherently.

Youll navigate tension daily: balancing speed vs craft and self-serve automation vs human touchpoints all while influencing multiple teams and stakeholders.

Why This Role Will Stretch You

You dont need to have solved problems like these before. What matters is your ability to learn quickly ask good questions and improve your decisions over time.

This role will stretch your ability to:

• Think in systems: see how acquisition product and revenue connect
• Make trade-offs in ambiguity: when to automate vs personalize
• Build operating rhythms: turning experiments into repeatable programs
• Translate data into action: diagnose drop-offs and implement solutions
  If youre early in your PLG journey youll learn lifecycle mechanics and experimentation rigor. If youre experienced youll sharpen cross-functional influence and system-design thinking.

Why Youll Love Working Here

• Join an international Marketing team of passionate professionals who challenge and support each other
• Professional development: workshops peer reviews and clear growth path in Product Marketing Lifecycle/CRM PLG and experimentation
• Modern growth & marketing stack: HubSpot Intercom product analytics and experimentation tooling
• Tools & perks: MacBook Pro meal vouchers 1000 yearly training budget private health insurance annual Company Bootcamps
• Hybrid work model: Madrid office with 2 days/week remote
• Friendly collaborative culture with regular team-building and cross-team rituals

Your Day-to-Day

• Build a lifecycle engine to improve retention and drive reactivation
• Reduce time-to-first-value and increase activation
• Optimize user conversion via segmentation routing and sales-assisted vs self-serve thresholds
• Make growth measurable and repeatable through dashboards success metrics and feedback loops
• Increase retention signals (early engagement feature adoption) through experimentation
• Ensure acquisition promises match product reality and resolve blockers rapidly

Working Context

• Team: Cross-functional squads (Acquisition / Lifecycle) collaborating across Marketing Product and RevOps
• Collaboration: Highly cross-team (Marketing Product/Eng Sales/CS RevOps)
• Scope: Post-acquisition growth focus on our SaaS product
• Ways of working: Madrid preferred for close team collaboration (hybrid)

We provide direction but teams own the strategy and action plan with strong autonomy trust and transparency to make things happen. We combine async collaboration (documentation-first written updates) with lightweight sync rituals and were digital-first while still prioritizing meaningful human connection.

What Were Looking For

Must-haves:

• 2-5 years in Product Marketing Growth or Lifecycle (B2B SaaS preferred)
• Hands-on HubSpot Intercom experience
• Comfort with product analytics (Amplitude Mixpanel GA4 or similar)
• Strong cross-functional collaboration skills
• Proactive user-obsessed mindset focused on LTV

Nice-to-haves:

• PLG or marketplace experience
• AI-native working style

Please Do Not Apply If

• You prefer waiting for detailed specs before taking actionthis role requires comfort with ambiguity
• Youre mainly interested in top-of-funnel acquisition or brand campaignsthis role is post-acquisition lifecycle
• Youre uncomfortable working cross-functionallyyoull spend 50% of your time collaborating
• You see marketing as separate from productthis role lives at the intersection

The Bottom Line

In this role youll become the connective tissue that makes PLG work in practice. Youll sharpen your ability to think in systems diagnose user drop-offs and build feedback loops that turn experiments into repeatable programs.

If you care about building systems that matter seeing measurable impact and becoming a better systems thinker this role will stretch you in all the right ways.

Wed love for you to apply and join us in shaping the post-acquisition journey!